Manager, Digital Analytics
Boston, Massachusetts
eCommerce – eCommerce /
Full-Time /
On-site
NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives.
We’re seeking a data-driven Digital Analytics Manager to enhance our onsite and marketing performance through deep analysis of the customer journey, campaigns, and product engagement. This role requires a strong understanding of the full eCommerce business, including traffic, media, site behavior, and product performance, and the ability to connect insights across all levers. The ideal candidate leads with a high level of ownership and accountability, proactively monitors business performance, and feels responsible for identifying both opportunities and issues. This role also serves as a key point of contact for leadership, requiring clear communication, strategic thinking, and the ability to manage high-visibility requests with confidence and precision.
You’ll collaborate cross-functionally with marketing, merchandising, and site experience teams to drive data-informed decisions and shape strategic direction. Responsibilities include weekly site metrics reporting, ad-hoc analysis, and ownership of tagging and pixel strategies. Candidates should have strong eCommerce analytics experience, proficiency in GA4 and Google Tag Manager (GTM), and a passion for turning data into actionable marketing insights.
Responsibilities:
- Analyze and report on eCommerce performance, including traffic, media impact, site behavior, digital analytics, sell-through, pricing, and promotions.
- Synthesize complex business variables to explain both what is happening and why, emphasizing root-cause analysis.
- Deliver regular and ad-hoc reporting across all areas of the business, from site traffic and consumer behavior to product performance.
- Serve as the go-to expert for dashboards and reporting tools, responding to leadership inquiries and proactively surfacing insights and opportunities.
- Monitor daily business performance independently, identifying issues and opportunities without prompting.
- Lead cross-functional insights meetings and present data-driven findings to stakeholders and leadership.
- Develop detailed customer journey maps to identify pain points, drop-offs, and areas for optimization.
- Monitor and analyze website performance metrics (e.g., traffic, conversion rates, engagement) using tools like GA4, Adobe Analytics, or similar platforms.
- Support data-driven decision-making across marketing and sales teams through ad-hoc analysis and strategic insights.
- Contribute to data strategies that enable personalization, segmentation, and targeted marketing. Evaluate and recommend new analytics tools and platforms to improve digital data collection and analysis.
- Stay current on industry trends, tools, and best practices in digital analytics and tag management.
- Own and manage tagging and pixel strategies across the site and marketing campaigns to ensure accurate and comprehensive analytics.
- Continuously enhance site tagging processes, debugging, troubleshooting, and validating tags for data accuracy and consistency.
- Manage event call budgets and lead contract renegotiations as needed.
- Collaborate with development teams to ensure proper integration of analytics and marketing tags.
Qualifications:
- 5–7 years of experience in eCommerce, marketing analytics, merchandising planning, category management, or merchandise buying for an eCommerce business.
- Strong understanding of eCommerce dynamics and the various levers that drive performance.
- Proven analytical skills with proficiency in Microsoft tools and web analytics platforms such as Google Analytics and Adobe Analytics.
- Experience with tag management systems (e.g., Google Tag Manager, Launch, Tealium, Elevar).
- Proficiency in data validation and debugging tools (e.g., ObservePoint, Google Tag Assistant, Charles Proxy, Fiddler).
- Demonstrated ability to manage multiple projects in a fast-paced environment and meet deadlines.
- Excellent communication skills with the ability to clearly present complex data and influence cross-functional teams and senior leadership.
- Strong stakeholder management and collaboration skills.
- Experience with customer journey mapping, user behavior analysis, and funnel optimization (3+ years preferred).
- Results-oriented, highly curious, and focused on driving optimization and business impact.
- High attention to detail and precision in data analysis and reporting.
- Proactive problem-solver with a strong sense of ownership and accountability.
- Comfortable working under pressure and energized by connecting insights to action.
- Eager to continuously learn and grow both technical and business skills.
- Trusted team player who demonstrates integrity, positivity, and a growth mindset.
- Experience with A/B testing and experimentation platforms (e.g., Optimizely, Monetate) — preferred.
- Familiarity with customer data platforms (CDPs) and advanced audience segmentation — preferred.
- Knowledge of SEO, paid media, or email marketing analytics — preferred.
- Certification in Google Analytics, Adobe Analytics, or similar platforms — preferred.
- Experience with market and industry insights reporting — preferred.
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