Head of Marketing
Austin, TX
Marketing – Marketing /
Full-time /
On-site
🚀 About the role
- Leverage insight from customer interviews and internal teams to craft messaging that increases engagement across marketing channels, conversion on the website, and wins in sales conversations.
- Set the strategy for how the company and our products are talked about both internally and externally. Equip everyone with consistent, up-to-date information.
- Continuously create and update content on the website, in emails, and for all other marketing and sales collateral to reflect the strongest story, and move customers through our funnel.
- Partner closely with the product team to understand what features are coming down the pike, and how they should be positioned for optimal impact with existing customers and prospects.
- Work in lockstep with sales to bulletproof arguments, handle objections, and ensure that the best material is available for closing deals — demos, webinars, case studies, etc.
- Identify the best marketing levels to generate interest around product and feature launches, as well as company announcements.
- Invest in content marketing where it’s likely to make the biggest difference for our audience and orchestrate its production.
- Define success metrics for our marketing efforts that provide a signal on our performance and opportunities throughout the funnel. Regularly report findings and strategic decisions based on this data.
🔍 We're looking for someone with
- 7+ years of experience in marketing (bonus points for Product Marketing).
- Familiarity with highly technical engineering products - from time series databases to advanced aircraft.
- Proven track record of creating and implementing messaging that moved the needle on engagement, activation, conversion, and retention numbers.
- Past work on websites, campaigns, and launches that demonstrates creativity, attention to detail, precision, and polish.
- Versatile work product that demonstrates abilities with email, ad copy, sales enablement, account-based marketing, and more.
- Rich and productive relationships with both sales and product teams in previous roles. A clear understanding of what allowed these connections to operate effectively.
- Management of small teams, which could include contractors.
- Fluency with marketing metrics, data tooling, and how to best report cross-functionally.
- History of rapid and bold experimentation to set strategies that produce step changes.
- Sharp written and verbal capabilities for communicating with both customers and executives.
✨ Benefits/Perks
- Medical, dental, and vision insurance with 100% of premiums covered
- Unlimited PTO /sick leave
- Free lunch, snacks, and coffee
- Professional development stipend
- Quarterly company retreats
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
