Country Manager Japan - Marketing & Growth
Tokyo
NordVPN – Marketing - NordVPN /
Full Time /
Remote
We are seeking a dynamic and results-driven Country Manager - Marketing & Growth to spearhead our marketing and revenue growth initiatives in Japan. This role is pivotal in driving the company’s revenue through performance-oriented activities, with a strong focus on measurable results and ROAS (Return on Ad Spend).
In this role, a strong emphasis is placed on executing marketing activities that are directly measurable through tracking links, prioritizing strategies like affiliate and influencer partnerships that ensure high transparency in performance and ROAS, over traditional offline channels. The candidate must provide data-driven recommendations to inform strategic decisions.
This role requires a good level of awareness and understanding of all events within the country, spanning politics, trends, and regulations. The candidate must proactively inform internal teams about relevant developments and analyze how these events could impact or be leveraged for business advantage.
Key Responsibilities
- Conduct daily performance checks to ensure marketing activities are meeting revenue targets and ROAS standards
- Collaborate with marketing teams to prepare presentations, reviewing past performance and strategizing future initiatives in Japan
- Design and execute local marketing campaigns tailored to drive revenue in Japan
- Provide support to marketing teams, guiding them in achieving both their individual goals and country-specific objectives.
- Identify and secure new affiliate partners, negotiating deals and overseeing their performance and optimization.
- Understand the influencer marketing landscape - work with agencies and influencers directly to achieve conversion and ROAS goals and reputation guidelines.
- Initiate and expand retail business opportunities
- Act as the primary face of the company in Japan, engaging with the media, attending interviews, and being the contact for local events.
- Monitor and report on competitor activities in Japan.
- Review some of the content in Japanese, ensuring consistency and brand alignment.
- Lead and manage an Assistant Country Manager for Japan.
Core Requirements
- Proven experience (2-5 years) in a similar role, with a strong focus on Revenue Growth + Affiliate & Influencer Marketing.
- Experience with SEO, Mobile Marketing and/or Paid Marketing is a plus.
- Strong analytical skills and data-driven. Experience with ROAS-focused marketing strategies.
- Proficient in negotiation and partnership development.
- Good communication and public speaking skills.
- Fluent in Japanese and English, both written and spoken, with international work experience.
- Ability to travel 2 times per year to Vilnius, Lithuania and in Japan when required.
- The successful candidate will have to spend the first 2-3 weeks in Vilnius to meet all the teams and understand all processes.
