Retention & Email Marketing Specialist| Mid-senior | Tesonet Accelerator product
Vilnius
Other – Business Operations - Other /
Full Time /
Hybrid
Our fast-growing e-commerce startup is building high-performing subscription brands and scaling paid campaigns. We're looking for a data-driven retention expert who can take ownership of the entire subscriber lifecycle - from onboarding and upsells to churn prevention and winback - and maximize revenue from every user.
Main Responsibilities
- Own the full subscription lifecycle and retention strategy - ensure customers stay engaged, reduce churn, and maximize LTV.
- Analyze subscription metrics (AOV, LTV, churn, failed payments, engagement) and recommend actionable strategies.
- Manage automated flows in Klaviyo, including welcome series, post-purchase, upsells, churn prevention, and winback campaigns.
- Segment audiences and personalize messaging to drive engagement and conversions across all lifecycle stages.
- Monitor cancellations, identify why subscribers leave, and implement strategies to prevent churn.
- Ensure upsells, cross-sells, and retention offers are optimized for maximum revenue.
- Collaborate with paid marketing teams to advise on achievable ROAS, acquisition targets, and retention-based forecasts.
- Run A/B tests, analyze results, and optimize campaigns, flows, and strategies continuously.
- Design and implement high-quality email assets, templates, and persuasive copy that align with the retention goals.
Core Requirements
- Expert in Klaviyo - hands-on experience building flows, segments, and lifecycle campaigns.
- Strong analytical mindset - able to interpret KPIs like churn, LTV, failed payments, and engagement.
- Data-driven decision-making - use insights to improve retention, reduce churn, and optimize upsells.
- Deep understanding of subscription e-commerce and lifecycle management - know what keeps users loyal.
- Proficient in HTML/CSS - able to create, customize, and troubleshoot email templates efficiently.
- Conversion-focused and persuasive copywriting - well-versed in best practices, spam regulations, CTAs, and A/B testing.
- Collaboration skills - work closely with paid marketing, product, and creative teams.
- Attention to detail and organizational skills - manage multiple brands, flows, and campaigns flawlessly.
- Testing and optimization mindset - continuously improve retention performance across the lifecycle.
- Fluent in Lithuanian and English.
- Bonus: Basic design skills (Photoshop, Figma, Canva).
Salary Range
- Gross Salary: 3100-4800 EUR/month
What We Offer
- A chance to shape subscriber experiences and retention strategies for growing brands.
- Creative freedom and fast feedback loops.
- Office in Senatorių pasažas - Vilnius Old Town.
- Training budget and support for professional growth.
- A chance to grow together - benefits scale as we scale.
