Marketing Automation Manager (Pre-Sales)
Vilnius / Kaunas
NordLayer – Marketing - NordLayer /
Full Time /
Hybrid
Marketing (noun) /mar-ket-in(g)/ — placing your product to the best possible position in the market using your awesome advertising mindset.
Join NordLayer’s Marketing department—a strong team of professionals and funny people. Here, we won’t ask you to be a universal employee who can do a little bit of everything. No. In the Marketing department, we all have our roles, duties, and specific areas of focus that are joined for the best result via collaboration and teamwork. Data-driven, highly skilled, and simply human—our secret of being on the top of the B2B network security market.
Main Responsibilites
- Develop, implement, and manage automated workflows, lead scoring models, and automated marketing campaigns to optimize lead nurturing and conversion.
- Monitor and analyze data to provide insights on lead behavior, campaign performance, and customer journey optimization.
- Execute automated outbound marketing strategies, including email campaigns, cold outreach, and targeted advertising.
- Analyze outbound campaign performance, providing actionable insights to improve engagement and conversion rates.
- Manage and optimize marketing automation tools, ensuring seamless integration with CRM and other marketing technologies.
- Continuously evaluate and implement new tools and technologies to enhance marketing operations and streamline processes.
- Track and analyze key metrics across acquisition channels to identify trends, opportunities, and areas for improvement.
- Develop and document standard operating procedures for marketing automation and campaign execution.
Core requirements
- Proven experience in a similar role, preferably in a B2B SaaS environment.
- Strong proficiency in automation tools such as HubSpot, Typeform, CRM tools.
- Analytical mindset with the ability to interpret complex data and provide actionable insights.
- Experience with outbound marketing strategies and tools would be an advantage.
- Excellent project management skills and attention to detail.
- Strong communication skills and the ability to collaborate effectively with cross-functional teams.
- Self-starter with a proactive approach to problem-solving and process improvement.
Salary Range
- Gross Salary 2480 - 4300 EUR/Month.
About Us
Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere. With that in mind, we built several advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily.
NordLayer is an adaptive network access security solution for modern businesses developed by the standard of NordVPN.
We help organizations of all sizes enhance their internet security and modernize network and resource access with technical improvements aligning with the best regulatory compliance standards. Helping organizations to adopt ZTNA principles, NordLayer is focused on the Security Service Edge of cybersecurity services.
Quick and easy to integrate with existing infrastructure, hardware-free, and designed with ease of scale in mind, NordLayer meets the varying growth pace and ad-hoc cybersecurity requirements of agile businesses and distributed workforces today.
And we’re always looking to expand our team of:
• Future shapers
• Restless achievers
• Self-movers
• Honest communicators
• Team players
What We Offer
• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;
• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;
• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;
• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;
• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;
• More free time. Stay with us and additional vacation days will be added to your calendar;
• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;
• Flexibility. Flexible working time arrangement.
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