Paid Social Specialist (Performance)
Vilnius / Kaunas
NordVPN – Saily (eSIM) - NordVPN /
Full Time /
Hybrid
Saily — a new global e-sim to access and use while traveling. The latest service by the NordVPN team offers affordable prices and a wide range of plans to ensure a seamless and effortless global internet connection.
Main Responsibilities
- Taking full ownership and managing the company's performance driven paid social campaigns (Facebook, Instagram, TikTok, X etc.);
- Proactively working to implement leading paid marketing strategies;
- Liaising with Tracking, Data collection and Data analytics teams to ensure campaign tracking and reporting accuracy;
- Frequently analyzing competitor activities to measure their impact on the company’s tactics;
- Driving various testing activities for ad copy and landing pages to level up conversion rates;
- Creating and testing different audience funnels to increase user acquisition;
- Always developing and testing new acquisition strategies for all paid social channels;
- Continuously keeping up with Paid social industry news, trends, and product updates;
- Managing fruitful relationships with core social channels' representatives.
Core requirements
- Proficiency in managing paid social ads on platforms such as TikTok, Meta (including Facebook, Instagram). X, Snapchat, LinkedIn would be an advantage;
- Advanced knowledge and experience with advertising features and best practices on each platform;
- Capable of analyzing data effectively to optimize ad performance and make data-driven decisions;
- Proven track record of managing large ad budgets globally across various regions and markets;
- Ability to collaborate effectively with cross-functional teams including Creative, Content, and Data teams;
- Demonstrated commitment to constantly experimenting with new ad formats, targeting options, and creatives to improve campaign performance;
- Well familiarized with the latest trends, features, and algorithm changes on social media platforms;
- Experience in managing ad campaigns for web funnels (experience with mobile apps - a huge plus);
- Strong verbal and written communication skills to effectively convey insights, recommendations, and campaign updates to stakeholders.
Salary Range
- Gross Salary 2480-4630 EUR/Month.
About Us
Nord Security is a global leader in internet privacy and security solutions and Lithuania’s second tech unicorn. Established in 2012, Nord Security now has more than 1400 employees and serves millions of users worldwide. Our team has a global mission to shape a more secure and peaceful online future for people everywhere.
With that in mind, we built 4 advanced cybersecurity solutions: NordVPN, NordLayer, NordLocker, and NordPass.
And we’re always looking to expand our team of :
• Future shapers
• Restless achievers
• Self-movers
• Honest communicators
• Team players
What We Offer
• Access to Nord Security products. We build solutions used by millions of users worldwide, and you’ll get to experience our products firsthand;
• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential;
• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best;
• Mental wellbeing. Access to mental health tools like Calm, Headspace, and Mindletic. Options for therapy to keep your emotional wellbeing in check;
• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us;
• More free time. Stay with us and additional vacation days will be added to your calendar;
• Additional paid leave. Additional days are covered by us in cases of illness or special occasions;
• Flexibility. Flexible working time arrangement.
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