Digital Analytics Associate

New York, NY
Digital
Full-Time

Based in New York, Nutrafol is a prestige beauty supplement brand sold to celebrity hair salons, physicians, as well as via e-commerce. We have gone beyond conventional hair loss research to formulate a program that addresses the multiple causes of poor hair health. We are the hot new ‘top of mind’ brand amongst salon influencers and key opinion leaders in dermatology and plastic surgery. We are venture capital funded & we are growing a great team of professionals!
 
Nutrafol is proud to be an equal opportunity workplace, dedicated to pursuing and hiring a diverse workforce.
 
About the role:
We are looking for a talented, highly-motivated self-starter to join our team. As the Digital Analytics Associate, you should be ready to act as a traffic manager for all things digital. This role will provide support to our Director of CRM & Acquisition.  The ideal candidate is passionate about the digital world and enjoys reporting. This role is expected to develop an understanding of the overall business and product marketing strategies, and deliver reports to the team with the guidance of the Director of CRM and our Marketing team.     

Responsibilities:

    • Support digital marketing strategy and projects for the Nutrafol website B2C and B2B business
    • Contribute ideas and manage tasks around SEO, email display, social and mailers
    • Utilize CMS platforms to update website assets
    • Aid in setup, QA, testing and deployment of a subset of retention and awareness email campaigns
    • Aid in providing reporting insights using software such as Google Analytics
    • Assist marketing team in building email databases
    • Assist with social media QA as needed
    • Streamline email marketing production
    • Utilize existing brand and site guidelines to execute digital requests
    • Responsible for site analytics, site testing, tagging, auditing, implementation, best practices & enhancing the online experience
    • Work with team to anticipate analytics needs & answer product and business questions
    • Design and implement data structures and analyses that drive actionable insights for features and new initiatives
    • Support social media management, digital marketing & content marketing
    • Market research as needed

About You:

    • Bachelor’s degree
    • 2-4 years of startup, ecommerce experience
    • Familiarity and comfort with using CRM systems; Salesforce experience preferred
    • Working knowledge of Google Analytics, Mailchimp & Facebook Ad Manager a big plus
    • Experience with Kissmetrics & AdWords is a plus
    • Highly proficient in using analytics tools to assess the performance of paid campaigns & SEO efforts
    • High proficiency with Microsoft Office Suite and social media platforms, strong Excel skills a plus
    • Excellent verbal and written communication skills
    • Superior project management skills
    • Strong writing, editing, and proofreading skills
    • Ability to work independently and collaboratively
    • Analytical, creative and innovative approach to problem solving
    • Flexibility and willingness to adapt to an evolving startup

Company Perks:

Flexible time off
Team events
Medical/Dental/Vision benefits
In office snacks