CRM / Retention Manager

New York, NY
Digital
Full-Time
Based in New York, Nutrafol is a prestige beauty supplement brand sold to celebrity hair salons, physicians, as well as via e-commerce. We have gone beyond conventional hair loss research to formulate a program that addresses the multiple causes of poor hair health. We are the hot new ‘top of mind’ brand amongst salon influencers and key opinion leaders in dermatology and plastic surgery. We are venture capital funded & we are growing a great team of professionals!
 
Nutrafol is proud to be an equal opportunity workplace, dedicated to pursuing and hiring a diverse workforce.
 
About the role:
Nutrafol is looking for a rock-star CRM / Retention Manager to lead, manage and optimize the day-to-day customer retention strategy and B2C communication

Responsibilities:

    •          Run day-to-day execution & optimization of all email marketing campaigns
    •         Develop the core customer engagement communication strategy
    •          Execute the retention marketing strategy across social, email & mobile app
    •          Own KPIs around retention performance and customer engagement
    •          Continuous A/B testing of messaging, content, creative and user funnel
    •          Work with content, creative and tech to execute retention strategy
    •          Create email marketing calendar around customer engagement and activations
    •          Track, monitor, and report on retention campaign performance
    •          Understand cohort analysis and retention impact on Lifetime Value (LTV)
    •          Strong influence on the UI/UX to improve customer engagement and retention for the desktop, mobile and app experiences
    •          Stay ahead of the curve with best practices, campaign enhancements, and new industry trends geared towards increasing retention and brand loyalty

About You:

    •          4-year degree in Marketing, Business, Economics, or a related field of study
    •          5+ years of experience in a direct-to-consumer CRM management, retention marketing and email marketing
    •          Own, succeed and deliver on retention KPIs
    •          Strong analytical, problem solving mindset
    •          Proven ability to create a customer engagement strategy
    •          Hands-on project management experience
    •          Excel wiz
    •          Knowledge of SQL a plus!
    •          Extensive experience with email marketing and  ESPs
    •          Enjoy the creative process - you’ll be working in constant collaboration with marketers, designers, writers and data analysts
    •          Exceptional organizational skills and detail-oriented
    •          Ability to work in a fast-paced, start-up environment that requires quick turnaround with high quality output
    •          Strong written and verbal communicator with key decision makers
    •          Self-starter who is driven to address problems and produce solutions
    •          Growth mindset - you are on a quest to learn and develop personally & professionally
Company Perks:

Team events
Medical/Dental/Vision benefits
In office snacks