Growth Marketing Strategist, Ecosystem
Remote
Marketing /
Full-time /
Remote
At Offchain Labs, we are not just building products — we’re leading a movement.
We are committed to creating a decentralized, secure, and transparent future through blockchain technology. Our mission is to push the boundaries of blockchain innovation and foster a creative, collaborative, and inclusive culture where ideas can come to life. We know that the future of blockchain technology is limitless, and the best way to achieve this is by working with the brightest minds.
We’re looking for thinkers and doers who are eager to embrace new challenges and seek solutions that will push existing boundaries. If you believe in the importance of transparency, trust, and the decentralization of control, and if you’re curious, adaptable, and want to disrupt the status quo, then we want to hear from you.
Why Offchain Labs?
Our team is committed to bridging the gap between the current state of blockchain and its potential. Our flagship product, Arbitrum One, is a dominant force in Ethereum scaling and is trusted by enterprises, developers, and users worldwide. But that’s just the beginning. Our passionate team is constantly building on this success, rolling out innovative tools such as Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. Offchain Labs also contributes to the Ethereum core protocol with the Prysm consensus client.
Following the successful raising of $3.8M in seed funding in January 2019, as well as $20M in Series A and $100M in Series B funding in 2021, we are looking to expand our team. We invite individuals with a strong interest in blockchain and a talent for approaching problems from unique perspectives to join us in shaping the future of this dynamic field.
We're currently seeking a Growth Marketing Strategist to join our team. The ideal candidate has extensive experience in the blockchain space (crypto or Web3) ideating, developing, and executing ecosystem growth campaigns. In this role, you'll identify narrative opportunities and key partnerships to enhance our brand presence and drive impactful initiatives. If you're passionate about shaping the future of the ecosystem and driving sustainable growth, you’re the right fit.
What you'll do:
- Develop Ecosystem Marketing Strategies: Create and implement a comprehensive marketing strategy tailored to drive narratives within the ecosystem, including community, partners, and developers.
- Identify Collaboration Opportunities: Identify and evaluate opportunities for collaboration, partnerships, and co-marketing initiatives within the ecosystem to enhance brand visibility, expand reach, and drive adoption of applications.
- Stay Updated on Industry Trends: Stay informed about industry narratives, developments, and competitor activities within the ecosystem to identify opportunities that will inform marketing strategies and tactics.
- Content Development: Ideate compelling content, including blog posts, articles, videos, and other materials, to engage and/or educate ecosystem stakeholders and drive interest in ecosystem applications and products.
- Community & KOL Management: Develop an understanding of the community and engage with ecosystem stakeholders and foster meaningful connections.
- Cross-Functional Collaboration: Collaborate closely with internal teams to align ecosystem marketing efforts with overall business objectives and ensure consistency in messaging and branding.
Who you are:
- Bachelor's degree in marketing, business, or a related field.
- 5+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space.
- Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities.
- Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem.
- Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders.
- Creative thinking and innovative mindset, with the ability to develop compelling marketing campaigns and initiatives that resonate with the target audience and differentiate our brand in the ecosystem.
Perks:
- Remote-first global workforce + soon to open NY office headquarters
- Annual company offsite (last year, Bahamas!)
- Opportunity for subsidized attendance to industry conferences
- Medical, dental & vision coverage (US + some other countries)
- 401k retirement plan + company match (US only)
- Home office set up / ergonomic equipment matching program
Attention Offchain Labs Job Seekers:
Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an OCL employee or the legitimacy of an offer you received, please email jobs@offchainlabs.com
At Offchain Labs, we believe that diversity, equity, inclusion and belonging are essential to our success.
We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.
