Ogury - Programmatic Director

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Programmatic Questions

Explain how a Demand-Side Platform (DSP) decides which ad to bid on in a real-time auction. What factors influence the bidding strategy?✱
If a client is skeptical about the value of programmatic advertising due to concerns over brand safety and fraud, how would you educate them and address their concerns?✱
With the deprecation of third-party cookies, how should advertisers adjust their audience targeting and measurement strategies in programmatic advertising?✱
You are given the following scenario: A brand’s programmatic campaign has a high conversion rate but a low impression volume. How would you approach scaling the campaign without sacrificing efficiency?✱

Additional information

U.S. Equal Employment Opportunity information (Completion is voluntary and will not subject you to adverse treatment)

Our company values diversity. To ensure that we comply with reporting requirements and to learn more about how we can increase diversity in our candidate pool, we invite you to voluntarily provide demographic information in a confidential survey at the end of this application. Providing this information is optional. It will not be accessible or used in the hiring process, and has no effect on your opportunity for employment.

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