Regional Sales Manager, Northeast
Remote, Northeast
Sales /
Remote
Who You Are: You are a scrappy, strategic, humble, and hungry CPG champion, eager to forge new relationships and opportunities to drive sales within the Northeast Region. You are someone who works collaboratively with cross-functional teams with a “we account” (not “me”) mindset. You’re an expert at “rolling up your sleeves” and getting to work immediately to get products sold in highly competitive marketplaces.
The Task At Hand: The Regional Sales Manager reports directly to the Director of Sales, Northeast, supports other cross-functional leads, and is responsible for the oversight and execution of all sales activities for select Grocery Retailers to achieve market penetration as well as develop new business partners. This entails working at strategic and tactical levels to develop, implement, and manage programs that maximize short- and long-term objectives for the company’s sales growth; managing and motivating a broker sales team; and working in close collaboration with cross-functional teams. Key areas of focus will encompass leadership across a variety of fronts: account management, planning, forecasting, data analysis, new product launch and in-store execution, marketing & trade programs, and the ability to help drive significant distribution gains. All business activities must be done in a way that underscores the social mission of Once Upon a Farm.
In This Role, You Will:
• Have a proactive and organized approach to sales development, address day-to-day operating issues as well as provide strategic input
• Drive Gross Sales
o Work closely with brokers, distributors, and external business partners to develop mutually beneficial strategies by account
o Develop and own strategy for trade promotions and customer spending by account
o Build an accurate forecast and ensure its implementation across our distributor partners
• Grow market share and have expert knowledge of category and competition
o Proactively communicate and develop plans for sales/share/category/competition
o Identify business opportunities and help close white space opportunities
• Increase TDP growth and achieve optimal placement
o Define and secure new business and TDP growth
o Manage broker team to achieve optimal execution and merchandising results
• Business Relationships and Communication
o Establish, develop, and maintain business relationships with current and prospective customers
o Develop, foster, and maintain strong internal and customer/distributor relationships while ensuring proper communication of vital information
o Regularly update and communicate progress to management
• Data Analytics and Reporting
o Pull, analyze, and report data and insights to the organization regarding Once Upon a Farm’s sales performance for your accounts
In This Role, You’ll Bring With You:
• Minimum 3-5 years of Headquarter Sales or Account Management within the CPG industry, specifically Northeast Grocery accounts including but not limited to Wakefern, Big Y, Foodtown, Key Foods, Roche Bros, Shaw’s, Tops, Price Chopper
• Proven success with respected consumer packaged goods companies with broker business model and direct sales management
• Prior professional category experience selling in snack, dairy, frozen, or baby preferred
• Bachelor’s degree in Business, Marketing, or a related field preferred
• Required residency in NJ, NY, CT, RI, MA
• Able to travel extensively within the Northeastern US region
• Prior experience developing and selling creative stories with IRI and other insights data required
• Strong time management skills, able to handle multiple accounts, set priorities, and plan
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
• Up to 35% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
• Genuinely passionate about improving childhood nutrition for a healthier and happier planet
• Desire to contribute to a dynamic high-growth, purpose-driven work environment
• Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
• Previous exposure to cross-functional work between Sustainability and Sales preferred
• Must reside in the United States to be considered for this position
• Please note that visa sponsorship is not available for this position
Compensation:
• Full-Time, Salaried, Non-Exempt
• The anticipated salary range for this position is $110,000.00 to $130,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.
Additional:
• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Auto, cell, and internet monthly stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence
• And so much more!
Who We Are
Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.
Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.
We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.
Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.
Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.
In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
You must reside in the United States to be considered for this position.
