Shopper Marketing Associate
Remote
Marketing /
Full-Time /
Remote
Who You Are: You are someone who has a passion for marketing, with digital marketing, media, or shopper marketing experience, who is detail-oriented, accountable, and loves bringing new ideas to the table. You have an entrepreneurial spirit and a strategic mindset, ready to roll up your sleeves and execute. You are an independent, self-starter who takes initiative but also doesn’t hesitate to ask for help when needed. You are someone with a hunger to learn, who works well with a team, and who has a “we” (not “me”) mindset.
The Task At Hand: The Shopper Marketing Associate reports to the Director of E-commerce & Omni-Channel Marketing while playing a critical role in helping to drive brand growth across retail accounts and channels. Leveraging an omnichannel approach, this position will support shopper marketing planning and drive day-to-day execution to grow the Once Upon a Farm brand, both in-store and online at key accounts.
In This Role, You Will:
• Work with the director on annual planning for shopper marketing, including strategy by account, defining budget allocations and media plans by retailer, and leading the compiling of past program results to inform future activations, while working with the sales team to understand growth goals
• Own day-to-day execution of in-store and digital shopper marketing programs, ensuring on-time creative delivery within brand guidelines
• Lead retailer.com paid search and display marketing strategy, execution, optimization, and reporting either hands-on keys or in partnership with agencies to drive online grocery growth and total brand visibility at key accounts
• Own the digital shelf across retail.com and DTC, plan and execute best-in-class product detail page content creation, and ensure updates are made as portfolio and distribution evolve
• Manage retailer-specific activation and execution
• Manage Instacart strategy and execution
• Lead the execution of in-store marketing and POS programs to drive awareness and visibility at key retailers
• Ensure key account programs and exclusive launches are integrated into content calendars for owned channels; collaborate with Marcomm on the execution of shopper-related activations with influencers to ensure objectives are met
• Own Store Locator inputs for current assortment and new product launched
• Manage digital, print, and app or alternative (Ibotta, Merryfield, Venmo, etc) coupon planning, execution and support reconciliation efforts with finance
• Manage the shopper marketing budget, processing invoices/POs and supporting the reconciliation process with finance
• Own and present shopper marketing reporting from weekly and monthly display/paid search results compilation, weekly highlights, monthly sales share-outs, and quarterly marketing reviews.
• Collaborate closely with sales reps and directors to ensure that account performance objectives are being met
• Support cooler program, in-store marketing, and new distribution initiatives as needed
• Maintain close and consistent relationships with key vendors to stay up-to-date and take early advantage of relevant marketing activation opportunities (test & learn); hold similar relationships with the sales team to ensure current knowledge of key accounts and growth opportunities
• As a part of the broader digital team, support brand initiatives (brainstorming, content creation) and share best practices as needed
In This Role, You’ll Bring With You:
• BA or BS in Business Administration, Marketing, Agricultural Business or related field
• 1-3 years related marketing experience in digital marketing, media, shopper marketing, and/or e-commerce, ideally in CPG or startup food space
• Digital expertise with key retailers and platforms such as Instacart a plus
• Familiarity with key digital metrics and paid search
• Omni-channel mindset with an ability to plan and execute across channels
• Strong project management and organizational skills
• Exceptional communication, writing, and presentation skills
• Ability to work effectively in a team environment
• Remarkable attention to detail and proven track record of managing multiple projects to meet deadlines in a fast-paced environment
• Proficient in Microsoft Office Products- Word, Excel, PowerPoint, etc.
• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
• Genuinely passionate about improving childhood nutrition for a healthier and happier planet
• Desire to contribute to a dynamic high-growth, purpose-driven work environment
• Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
• Previous exposure to cross-functional work between Sales and Marketing preferred
• Must reside in the United States to be considered for this position
• Please note that visa sponsorship is not available for this position
Compensation:
• Full-Time, Salaried, Exempt
• The anticipated salary range for this position is $60,000.00 to $70,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.
Additional:
• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly Cell and Internet Stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence
• And so much more!
Who We Are
Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.
Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.
We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.
Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.
Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.
In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
You must reside in the United States to be considered for this position.
