Brand Marketing Lead
Gurugram
Marketing – Marketing /
Full Time /
On-site
One Impression is India's largest and first of it's kind Full-Stack IMaaS (Influencer Marketing as a Service) Platform. We help brands manage high-impact influencer marketing campaigns. We are active in over 12 countries including India, the U. S. , Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in 10+ languages.
About the Role
We are looking for a dynamic and creative Brand Marketing Manager to lead our brand storytelling across digital platforms. This role blends creativity with strategy — you’ll be the voice of our brand across Instagram, YouTube, and other social channels, while driving growth through influencer and performance-led campaigns. If you’re passionate about content, have a strong aesthetic sense, and can move seamlessly between creative and data, we’d love to meet you.
Key Responsibilities:
- Social Media Strategy & Management
- Content Creation & Visual Aesthetics
- Influencer & PR Marketing
- Agency & Vendor Management
- Growth Marketing & Analytics
- Creative Campaigns & Strategic Planning
- Webinar & Community Engagement (Good to Have)
Lead the development and execution of content strategies for Instagram, YouTube, and other platforms
Ensure consistent brand storytelling across channels
Monitor trends, platform updates, and audience insights to stay ahead of the curve
Manage content calendars and oversee posting schedules
Conceptualize, script, and execute visually appealing photo and video content
Collaborate with internal creatives or external production teams for content shoots
Maintain a high-quality, consistent brand aesthetic across all visual formats
Supervise editing, design, and final output to ensure brand alignment
Identify and engage with relevant influencers and creators to drive reach and credibility
Build strong, long-term influencer relationships for sustained partnerships
Plan and execute influencer campaigns with clear KPIs and deliverables
Support earned media and digital PR outreach efforts
Liaise with creative, media, and digital agencies to ensure deliverables align with brand vision
Oversee timelines, budgets, and quality control
Coordinate cross-functional collaboration between internal teams and external partners
Work with growth and performance teams to align brand campaigns with growth objectives
Support performance marketing with compelling creatives and content
Track brand-related metrics like engagement, reach, sentiment, and conversion impact
Use data to continuously optimize creative strategies
Lead ideation and execution of 360° brand campaigns, launches, and seasonal moments
Bring fresh, innovative thinking to the table while maintaining brand consistency
Develop content strategies tailored to target personas and campaign objectives
Plan and execute webinars, virtual events, or community-building content
Work with experts, collaborators, and hosts to amplify thought leadership
What we are looking for:
- Strong experience with Instagram, YouTube, and visual-first platforms
- Excellent content instincts and a strong eye for aesthetics
- Hands-on experience in influencer marketing & digital PR
- Strong project management and cross-functional collaboration skills
- Growth mindset and data-driven thinking
- Bonus: Experience with brand-led webinars or live events
