CRM Manager
Gurugram
Marketing – Marketing /
Full Time /
Remote
About the Role: We are seeking a skilled CRM Specialist to take ownership of implementing, managing, and optimizing CRM workflows and campaigns within our fast-growing marketplace. The ideal candidate will have a robust understanding of CRM tools, with expert proficiency in CleverTap, HubSpot CRM, and Exotel, and a proven track record in enhancing user engagement, retention, and overall customer lifecycle management. The role involves seamless integration and management of multiple CRM systems for cohesive user experience.
Key Responsibilities:
- Design, implement, and manage comprehensive CRM strategies leveraging CleverTap, HubSpot CRM, and Exotel to drive user retention, engagement, and reactivation.
- Own end-to-end management of CRM flows, including planning, execution, A/B testing, analysis, and optimization.
- Ensure seamless integration between CleverTap, HubSpot CRM, and Exotel, enabling unified data and consistent messaging across platforms.
- Collaborate cross-functionally with product, marketing, sales, and support teams to integrate CRM activities smoothly across all customer touchpoints.
- Analyze customer journey insights to develop targeted messaging, automated workflows, and personalized experiences.
- Continuously monitor, analyze, and report campaign performance and user behavior metrics to optimize future initiatives.
- Provide expert guidance on CRM best practices, new feature implementation, and technical integrations within the marketplace.
- Stay updated with industry trends and recommend innovative approaches to CRM and customer lifecycle management.
Qualifications & Experience:
- Minimum 3-5 years experience in CRM, with specific expertise using CleverTap, HubSpot CRM, and Exotel.
- Demonstrable experience in marketplace/e-commerce environments is strongly preferred.
- Solid understanding of customer lifecycle, segmentation, personalization, and automation.
- Proficiency in analytics, data interpretation, and CRM optimization.
- Excellent communication, collaboration, and project management skills.
- Hands-on experience with marketing automation tools, CRM software integrations, and analytics platforms.
Why Join Us:
- Opportunity to lead CRM initiatives and directly impact business growth and customer satisfaction.
- Collaborative and fast-paced marketplace environment with innovation-driven culture.
- Competitive salary, benefits, and professional growth opportunities.
