Social Media Manager
Gurugram
Marketing – Marketing /
Full Time /
On-site
About One Impression
One Impression is the leading marketplace for brand–creator collaboration—offering transparent, real-time pricing, direct chats with creators, and ROI-focused workflows across Instagram & YouTube. We help brands find the right creators, manage campaigns end-to-end, and track results seamlessly.
Role Summary
Own the day-to-day execution of our social presence across LinkedIn, Instagram, X, and YouTube/Shorts. You’ll ship a consistent calendar, keep community conversations active, repurpose content from across the org, and report what’s working—with a bias for speed, clarity, and measurable impact.
What You’ll Do
- Content & Calendar
- Maintain a 4–6 week rolling content calendar; ensure daily/weekly cadence by channel.
- Draft platform-native copy (hooks, captions, CTAs) and briefs for design/video.
- Repurpose long-form content (blogs, case studies, webinars) into carousels, threads, Reels/Shorts.
- Ensure brand voice, visual consistency, compliance, and asset hygiene (UTMs, naming, permissions).
- Publishing & Workflows
- Schedule posts via Meta Business Suite and a scheduler (e.g., Buffer/Later/Hootsuite).
- Manage approvals with stakeholders; track versioning and on-time delivery.
- Support live moments (events, webinars, launches) with real-time coverage.
- Community & Listening
- Reply to comments/DMs, route queries, and uphold tone guidelines.
- Monitor trends, formats, and competitor activity in the creator economy; propose weekly ideas.
- Analytics & Insights
- Own weekly and monthly reporting: reach, engagement rate, follower growth, CTR, saves/shares.
- Run small, fast experiments (hooks, formats, posting times); document learnings and next steps.
- Keep a central dashboard and content library up to date and searchable.
- Cross-Functional Collaboration
- Work with Design/Video for asset delivery; do quick edits in Canva/CapCut when needed.
- Partner with Product Marketing and CRM to align social with campaigns, launches, and emails.
- Coordinate with PR/Brand on announcements, press, partnerships, speaker clips, and quotes.
Must-Haves
- 1–2 years of hands-on social media experience at a brand/agency/startup.
- Strong writing and editing skills; proven understanding of platform nuances (e.g., LinkedIn carousels vs. IG Reels).
- Basic design/video skills (Canva, CapCut or equivalent).
- Experience with scheduling and analytics (Meta Business Suite + one scheduler).
- Data-first mindset: comfort with weekly reporting, UTMs, and translating data into actions.
Nice-to-Haves
- Exposure to the creator/influencer marketing ecosystem.
- Working knowledge of Adobe Suite or Figma for minor edits.
- Familiarity with HubSpot/Notion/Asana for collaboration and task tracking.
- SEO basics to align social with search-driven content.
Success metrics
- Calendar adherence: % of planned posts shipped on time.
- Engagement quality: Engagement rate, saves/shares per post and per format.
- Growth: Net follower growth by channel; community response times.
- Traffic & actions: CTR from social to site/landing pages (UTM-tracked).
- Learning velocity: Number of experiments run and documented insights per month.
Tooling You’ll Use
- Scheduling/Analytics: Meta Business Suite + Buffer/Later/Hootsuite
- Design/Video: Canva (nice: Adobe Suite/Figma)
- Collab/PM: Google Drive, Asana/Notion, HubSpot for campaign alignment
- Tracking: UTMs, link shorteners, channel dashboards
