CRM Lead

Gurugram
Corporate – Strategy & Business /
Full Time /
On-site

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Basic Screening Questions

  • How many years of total experience do you have?
  • What is your current CTC? (In Lacs)
  • What is your expected CTC? (In Lacs)
  • How long is your notice period? (In days)
  • Current City

CRM Lead

  • How many years of experience do you have working in CRM / lifecycle marketing / automation?
  • Have you directly owned CRM strategy and execution?
  • Which CRM and automation tools have you used extensively?
  • Have you set up automated user journeys (activation, retention, churn reactivation) from scratch?
  • Do you have experience integrating Meta, Facebook, or WhatsApp APIs into CRM workflows?
  • Rate your comfort level with segmentation, personalization, and A/B testing (1–5).
  • What CRM performance metrics have you tracked and improved?
  • Have you led or managed cross-functional CRM initiatives with marketing, product, and engineering teams?
  • Why are you interested in building CRM at a fast-growing creator marketplace like One Impression?