Demand Generation Specialist (Remote)
Gurugram
Famous – Category team /
Full Time /
Remote
Company Overview: At Famous Marketplace (by One Impression), we're reshaping how brands collaborate with creators. Our dynamic platform empowers brands and creators to connect, collaborate, and grow seamlessly. Join our fast-paced, innovative team where your efforts directly impact our growth.
Role Overview: We’re seeking a talented Demand Generation Specialist to drive outbound lead generation and nurture sales opportunities. You'll utilize LinkedIn Sales Navigator, AI-driven content creation, sophisticated email outreach campaigns, and platforms like Apollo and Instantly to develop and execute strategic outbound initiatives.
Responsibilities
- Develop and manage outbound sales strategies using LinkedIn Sales Navigator, Apollo, and Instantly to identify, nurture, and convert leads into qualified opportunities.
- Leverage AI tools to create high-quality, engaging, and relevant blog content aimed at educating and converting target audiences.
- Design and execute cold email outreach campaigns, including crafting compelling messaging, segmenting target audiences, and analyzing results to optimize conversion rates.
- Create and manage outbound sales funnels to drive continuous engagement and ensure consistent lead flow.
- Collaborate closely with sales, marketing, and product teams to align outbound activities with overall business objectives.
- Continuously analyze campaign performance, utilizing insights to optimize strategies, messaging, and outreach techniques.
- Maintain an up-to-date understanding of industry best practices, competitor activities, and innovative outbound tactics.
Requirements
- Proven experience (2-4 years) in demand generation, lead generation, outbound marketing, or related roles.
- Hands-on expertise using LinkedIn Sales Navigator, Apollo.io, Instantly, and similar outbound and automation tools.
- Proficient in using AI-driven tools (e.g., ChatGPT, Jasper, Copy.ai) to produce relevant, high-quality content for blogs and emails.
- Strong knowledge of email deliverability best practices, outreach personalization, and CRM systems like HubSpot.
- Analytical mindset with a track record of effectively measuring, analyzing, and optimizing campaign performance.
- Excellent written and verbal communication skills, demonstrating clear, compelling, and persuasive messaging.
- Comfortable working in a dynamic, fast-paced environment and adapting quickly to new tools and platforms.
Why Join Us?
- Join a pioneering team in the rapidly growing creator economy.
- Work closely with talented, motivated individuals in a collaborative and innovative culture.
- Opportunity for growth, learning, and making a tangible impact on company performance.
If you're passionate about driving growth through innovative demand generation strategies, we’d love to hear from you!
