Category Manager
Gurugram
Amplify – PostOrder /
Full Time /
On-site
About One Impression
One Impression is the leading brand–creator marketplace, helping businesses collaborate with vetted creators at transparent, real-time pricing. We give brands direct access to 100k+ creators, 1:1 communication, and ROI-driven campaign workflows—backed by audience insights, performance tracking, and streamlined payments. Our mission is to make creator marketing fast, data-driven, and scalable for modern brands.
Key Responsibilities
- Marketplace Growth and Optimization
- Drive operational strategies to enhance creator discovery, ensuring brands can seamlessly access the right creators for every campaign.
- Build and operationalize pricing structures that balance efficiency, scalability, and value for both brands and creators.
- Implement initiatives that directly boost order volume, optimize fulfillment processes, and encourage higher brand spend on the marketplace.
- Design and maintain a structured communication framework (similar to Airbnb) that standardizes brand–creator interactions, reducing manual interventions and errors.
- Supply and Demand Management
- Lead end-to-end creator onboarding operations, building scalable processes for verification, category mapping, and community engagement.
- Establish and enforce a sustainable, process-driven pricing strategy that ensures predictability for brands while maximizing creator returns.
- Oversee delivery automation workflows to ensure campaigns move smoothly from brief intake to final execution with minimal manual touchpoints.
- Use data-driven monitoring of supply-demand balance to proactively address gaps, ensuring timely availability of the right creators for brand needs.
- Performance Metrics and KPIs
- Track and report key operational metrics, including order volumes, revenue growth, profit margins, and turnaround times.
- Monitor creator retention, onboarding SLAs, and adoption of marketplace tools, ensuring continuous operational improvements.
- Implement delivery-focused KPIs (e.g., % campaigns delivered on-time, error-free) to improve client satisfaction and repeat business.
- Use data analysis not just for insights but also to enforce operational playbooks, prevent bottlenecks, and maintain service standards.
- Cross-Functional Collaboration
- Partner with product/tech to co-create features that reduce ops complexity, automate manual steps, and improve reliability of campaign execution.
- Work closely with marketing and growth teams to ensure creator and brand onboarding operations align with demand generation.
- Collaborate with finance and legal to standardize contracts, payment flows, and compliance checks across all marketplace transactions.
- Establish a cadence of operational reviews with stakeholders to align KPIs, track progress, and make mid-cycle adjustments.
- Market Expansion and Strategy Development
- Scale marketplace operations in India by setting up repeatable playbooks for creator onboarding, order fulfillment, and client delivery.
- Continuously evaluate market dynamics and competitor operational models, incorporating learnings into our workflows.
- Develop an operational roadmap for international expansion, focusing on scalable onboarding, compliance, and cross-border campaign delivery.
Qualifications
- Experience: 3+ years in marketplace management, e-commerce, or related roles
- Education: Bachelor’s degree in Engineering from a top-tier institution; MBA or advanced degree preferred.
- Analytical Skills: Proficiency in SQL, BI tools, and data analytics, with the ability to leverage data to drive decision-making and optimize marketplace functions.
- Marketplace Expertise: Strong understanding of marketplace supply-demand mechanics, pricing strategies, and experience in managing complex customer relationships.
- Data-Driven Approach: Ability to utilize data and analytics to gain insights into marketplace trends, consumer behavior, and areas for optimization.
- Communication and Stakeholder Management: Strong verbal and written communication skills to coordinate with internal teams and engage with external stakeholders effectively.
- Leadership: Experience managing teams of 5-7, with the ability to guide and inspire team members to achieve collective goals. Experience working cross-functionally with tech, marketing, and product teams to drive marketplace growth.
Why join us?
- As a Category Manager, you’ll play a central role in defining and scaling a high-growth product in the influencer marketing industry. Join us to shape a marketplace that enables brands and creators to connect seamlessly, drive significant impact, and redefine the influencer marketing ecosystem.
