Supply Lead - Marketplace
Gurugram
Famous – Category team /
Full Time /
On-site
One Impression is one of the World’s largest influencer marketing platforms helping over 300+ global brands ranging from enterprises such as Unilever, Nestle, Amazon to startups such as Meesho, Nykaa, CoinSwitch. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in over 10+ languages.
We are quickly capturing wallet shares of giants such as Facebook & Google as influencers continue to become a mainstream channel for brands to drive growth and engagement amongst their target audiences. The ultimate vision is to capture 25% of the global media ad spend by becoming the world’s de-facto influencer platform.
We are already the market leader in the Asian market and are now aiming to grow 10x by consolidating the entire market spend towards our newly launched platform for advertisers. In parallel, we aim to establish a strong presence in other global markets such as the US, Indonesia, etc. We are also backed by some of the top investors in the country including Founders of Vedantu, LivSpace, People Group, MamaEarth, Wow Skin Sciences, OML, etc as well as celebrities such as KL Rahul, Zakir Khan, Masoom Minawala, to name a few.
We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!
Key Responsibilities:
- Marketplace Growth and Optimization
- Take end-to-end ownership of select exclusive creator categories, building their visibility, revenue, and strategic importance on the platform.
- Build and lead a strong regional and central team to manage, scale, and optimize the creator supply network across geographies.
- Develop strategies that enhance creator discovery, design competitive and sustainable pricing structures, and implement initiatives to grow order volumes and brand spending on the marketplace.
- Introduce and manage strategic partnerships that strengthen the exclusive supply and unlock additional value opportunities for creators and brands.
- Supply and Demand Management
- Lead creator onboarding and engagement initiatives, fostering a diverse and high-quality pool of creators while institutionalizing processes to maintain consistency and efficiency.
- Build trust-based relationships with creators to achieve best-in-industry pricing, service quality, and retention, while creating scalable monetization opportunities for them.
- Collaborate with demand teams to develop and launch creator packages and collections at scale, aligned with brand needs and reducing time-to-order.
- Oversee delivery automation and centralized workflows that ensure seamless brand-creator transactions and timely campaign execution.
- Performance Metrics and KPIs
- Take complete P&L ownership of assigned creator categories, tracking key metrics such as revenue, order volume, creator retention, and feature adoption to drive continuous improvement.
- Design, implement, and monitor KPIs to ensure high-quality and timely campaign delivery, enhancing brand satisfaction and encouraging repeat business.
- Lead analytical projects to solve structural problems, optimize operations, and identify opportunities for growth using data-driven insights.
- Cross-Functional Collaboration
- Partner with internal teams — including marketing, product, tech, operations, and finance — to execute multiple category-level and central projects aligned with company objectives.
- Align marketplace supply initiatives with broader brand campaigns, ensuring cohesive positioning, competitive pricing, and effective promotional activities.
- Act as the point of contact for stakeholders, regularly updating them on performance, challenges, and opportunities while adapting strategies as needed.
- Market Expansion and Strategy Development
- Define and execute a clear roadmap to scale the marketplace across India within the next 12 months and build the foundation for global expansion.
- Analyze industry trends, market dynamics, and competitor offerings to maintain a competitive edge and adjust strategy proactively.
- Solve structural challenges at the central level to accelerate category growth, and innovate new revenue streams and creator monetization models for sustained scale.
Requirements:
- 4+ years of experience in Marketplace
- Strong understanding of social media platforms, content monetization trends, and influencer landscape.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Excellent negotiation and communication skills.
- Creative thinking and problem-solving abilities.
- Strong problem solving ability – Candidate needs to exhibit structured thinking, strong analytical skills and process/ data orientation.
- Stakeholder management skills – This is a cross-functional role and candidate should be able to drive results while working with diverse teams
- Strong verbal & written communication skills
- Proficiency in SQL, Advanced excel, BI tools
- P&L management experience of a category would be preferred
