Product Marketing Manager

New York, New York /
330 Product Management – Product /
OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale, small team, kindness in all our interactions, and focus on ownership and personal growth make OneSignal a uniquely great place to work.

OneSignal’s vision is to power the world’s messages. Our customer messaging platform enables our users to compose and send messages via mobile push, web push, in-app, SMS and email.

The company is growing quickly both in terms of revenue and employees. It’s a great time to join because we’re still early - we’ve raised a total of $35M from investors including SignalFire, Hubspot, Y Combinator,  and Rakuten Ventures and despite our early stage, we have massive market penetration. 1 million+ mobile app developers and companies use OneSignal to send messages.

We started as a Y Combinator-backed game developer. Our founders were frustrated with existing push notification tools, so we built our own system. It took off like wildfire. Now we help businesses send over 10 Billion messages every single day.

We’re seeking a Product Marketing Manager to help drive product launches and product marketing strategy across both our self-serve and direct sales business. Product Marketing works closely with product managers, engineering, and design on product strategy and partners with marketing, sales, and customer success to bring new products and use cases to market. We’re looking for a strategic, analytical, and creative product marketer to join our fast-growing team.

As part of the Product team, you will gain a deep understanding of our product, our customers, our market, and the buyer journey to drive OneSignal’s growth. Much of the work will focus on launching products and use cases, but this versatile role will touch a variety of areas, including user research, analyses, site design, and more.

In a typical month, a Product Marketing Manager at OneSignal might:

    • Own and contribute to product and feature launches and cross-functional rollout
    • Clearly articulate the product’s value, benefits, use cases, and how we solve customers’ needs to a global audience
    • Create compelling messaging, positioning, narratives, and enablement materials, including emails, blog posts, newsletters, decks, webinars, presentations, landing pages, website updates, product tours, one pagers, etc.
    • Enable and educate Sales on product positioning and how it solves known customer pain points
    • Collaborate closely with PMs, Design, Engineering, Marketing, and Sales to help drive go-to-market strategy with a customer-first mindset
    • Directly interact with customers through support channels, surveys, and 1 on 1 conversations
    • Analyze insights across the market, competitors, customer success, and sales to help inform and develop the product roadmap
    • Dive into the data to understand how our customers use our products to drive demand and adoption of the product, and evolve the pain points OneSignal solves
    • Help improve onboarding, retention, activations and upsell
    • Analyze the competitive landscape and their positioning, industry trends, and thought leaders
    • Evolve how OneSignal positions and messages our product to gain market share

What you’ll bring:

    • 3+ years product marketing experience, ideally at a B2B SaaS or developer-tool company
    • A passion for understanding the customer, their needs, and how we can best address them
    • Excellent written, verbal, and visual communication skills with an insane attention to detail
    • A Get Stuff Done attitude with the ability to jump into the details and work through problems
    • Highly collaborative with a deep sense of ownership and accountability
    • Experience managing and executing cross-functional projects with a variety of stakeholders and moving pieces
    • Preference for experience with Product Led Growth company, global customer base, and a freemium model 

Qualities we look for:

    • Friendliness 
    • Modesty
    • Ability to collaborate well on a team 
    • Can deliver solutions independently
    • Love of learning
In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at OneSignal.