Senior CRM Manager
All Cities
Miracle studio – CRM Manager /
Remote /
On-site
About the team:
We’re growing the R&D team for Miracle Studio.
Miracle Studio is a product company behind Gold Treasure Casino, a fast-growing social gaming platform. Fully legal, it delivers an engaging, competitive experience without real-money gambling.
They are an early-stage team consisting of the CTO and three developers. Joining now means stepping in at a formative moment, with the opportunity to shape the product, influence processes, and see your impact directly reflected in the company’s growth.
About the role:
We are looking for a Senior CRM Manager with proven hands-on experience to take ownership of our CRM strategy and execution.
You will be working directly with Customer.io (already live with several campaigns) and supporting our integration with Optimove. This is a key role where you’ll build, optimize, and scale user journeys from the ground up.
Responsibilities
- Lead end-to-end CRM strategy and execution across multiple lifecycle stages.
- Build and optimize multi-channel campaigns (email, push, SMS, in-app) in Customer.io and Optimove.
- Define and implement segmentation, personalization, and automation strategies.
- Continuously analyze campaign performance and user behavior to improve engagement, retention, and monetization.
- Collaborate closely with product, marketing, and data teams to align CRM with overall business goals.
- Drive innovation in lifecycle marketing by testing new ideas, tools, and approaches.
Requirements
- 5+ years of CRM / Lifecycle Marketing experience, preferably in gaming, social casino, or online entertainment.
- Hands-on expertise with Optimove and/or Customer.io (must-have).
- Strong track record in designing and executing data-driven user journeys.
- Excellent analytical skills with experience in A/B testing, segmentation, and reporting.
- Proactive, detail-oriented, and comfortable working in a fast-paced, high-growth environment.
- Senior-level ownership: able to operate independently, set priorities, and deliver results.
Benefits
- Work in a highly professional team. Informal and friendly atmosphere in the team
- Paid vacation — 20 business days per year, 100% sick leave payment
- Equipment provision
- Partially compensated educational costs (for courses, certifications, professional events, etc.)
- Legal and Accounting supportin Poland
- Ability to work from our comfortable office in Warsaw at Prosta 51
- 5 sick days per year
- Medical insurance (after the end of the probationary period)
- English and Polish classes 2 times a week (online)
- Bright and memorable corporate life: corporate parties, gifts to employees on significant dates
