Vice President of Enrollment

Norman, Oklahoma
Recruitment Services /
Full- Time /
Hybrid
Vice President of Enrollment

 
Location:
This position is based in Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred.

 
Shape the Future of Online Learning with OU Education Services:
OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere.

At OUES, we prioritize collaboration and provide opportunities for our teams to work closely to deliver meaningful, impactful results. Being part of our vibrant community fosters richer collaboration and a stronger alignment with OU and the OUES mission.
 

The Opportunity:
OUES is seeking a visionary and results-driven Vice President of Enrollment to lead our enrollment strategy across undergraduate and graduate portfolios, ensuring growth, sustainability, and excellence in student experience. This role offers a unique opportunity to build departments from the ground up, steward budgets and P&Ls, and lead multi-workstream initiatives that directly advance OU’s bold growth agenda. The VP will be both strategist and operator: designing the roadmap, building the team, and ensuring execution at scale.


Key Responsibilities

Strategic Leadership
·      Design and execute a comprehensive enrollment strategy that advances OUES’s mission and FY26–FY30 strategic goals.
·      Drive balance across undergraduate, graduate, and professional programs to ensure portfolio health and revenue sustainability.
·      Anticipate market shifts through forecasting, scenario planning, and competitive analysis.

Department Building & Operational Execution
·      Build and scale enrollment functions from the ground up, establishing infrastructure, processes, and high-performance culture.
·      Oversee admissions and recruitment operations, ensuring a seamless, student-first journey from inquiry to enrollment.
·      Manage department budgets and P&Ls, aligning investment with enrollment and revenue targets.
·      Meet and exceed high growth goals by program, college, and overall portfolio
·      Lead multiple collaborative workstreams—across marketing, student success, technology, and academic partners—to ensure timely execution of initiatives.
·      Leverage and optimize technology (CRM, SIS, analytics platforms) for insight, efficiency, and impact.

Data-Driven Decision Making
·      Champion a data-first culture: use dashboards, predictive modeling, and funnel analytics to drive decisions.
·      Monitor KPIs across the full student lifecycle (lead generation, admit-to-yield, commit-to-start, retention).
·      Translate analytics into clear, actionable insights for executive leadership and university stakeholders.

Collaboration & Stakeholder Engagement
·      Serve as the enrollment voice within OUES leadership, collaborating with the Provost, Deans, and central OU partners.
·      Work hand-in-hand with marketing, student success, and academic strategy leaders to ensure a cohesive approach to student acquisition and retention.
·      Represent OU externally with prospective students, families, and key partners, embodying OU’s mission and values.
 

Qualifications
·      Master’s degree in higher education administration, business, or related field (doctorate preferred).
·      15+ years of progressive leadership experience in enrollment management, admissions, or related areas.
·      Demonstrated success in driving enrollment growth and meeting or exceeding targets in a competitive higher ed environment.
·      Experience supporting both undergraduate and graduate portfolios, including professional and online programs.
·      Proven ability to build new departments, processes, and teams from the ground up.
·      Strong financial acumen with experience managing budgets and P&Ls.
·      Advanced proficiency in data analytics, predictive modeling, and CRM/technology systems.
·      Skilled in leading multi-workstream, cross-functional execution with urgency and precision.
·      Outstanding communication and change-management skills.
·      Passion for equity, access, and supporting diverse learner populations.
 
 
 
Benefits:
·      Competitive salary and benefits package
·      401(k)
·      Volunteer days
·      Wellness reimbursement
·      Opportunities for professional development and career growth.
·      Hybrid work environment promoting work-life balance.