Director of Content Marketing (Growth Marketing)
United States
Marketing – Marketing /
Full-Time /
Remote
Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.
Role Overview:
Outreach is looking for a Director of Content Marketing to help develop and drive a best-in-class full-funnel content acquisition strategy. This role will be a key leader within Outreach's Growth Marketing team, responsible for delivering content programs that grow our reach and convert readers into prospective customers.
Our ideal candidate has a record of accomplishment of delivering revenue and content-led growth goals and is committed to developing a high-performing team of content creators and SEO strategists.
Location: Remote within the US
Your Daily Adventures will Include:
- Develop and deliver a differentiated content marketing strategy that supports Outreach’s business objectives, with SEO best practices at its core.
- Actively mentor and manage a team of content marketers, as well as oversee outside agencies.
- Measure content performance and identify optimization opportunities aligned to growth marketing goals.
- Build a content calendar that encompasses both production and distribution strategies, ensuring an organized and efficient publishing process.
- Regularly and transparently communicate the impact of your team’s work across all levels of the organization.
- Experiment, try new ideas, and determine the best ways to help us hit our traffic and conversion goals.
Our Vision of You:
- You know how to optimize revenue impact. You’ve built content growth models to gauge the varying impact of topics/initiatives on traffic and lead capture, through downstream revenue generation.
- You understand SEO fundamentals. We don’t expect you to be the in-house expert, but you can apply keyword research into content planning and ensure your team follows on-page best practices.
- You’re a growth marketer. You have a record of accomplishment of delivering organic growth goals (traffic, acquisition, etc.). You use data to communicate the value of your work. If you see yourself as more of a brand marketer, this is not the role for you.
- You’re comfortable digging into data. If the analysis does not exist, you can create your own reports or collaborate with BI and Operations colleagues to surface key insights.
- At least 7 years of experience in content marketing, including leading content production and distribution. Preferably in B2B or PLG SaaS.
- A proven ability to deliver growth goals (e.g. inbound acquisition) and measure content performance related to organic traffic and website conversion.
- Growth marketing mindset with a deep understanding of key content marketing frameworks, marketing tactics, and the B2B marketing funnel.
- A startup mentality and comfort in navigating ambiguity.
- Experience overseeing a team and balancing long-term investments with iterative experimentation and learning
The base salary range for this role is $117,000 - $155,000 You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.
#LI-KH2 #LI-remote
Why You’ll Love It Here
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen
• We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status
Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
