Director of Content Marketing
Remote
Marketing /
Remote
👋 About Owner.com
Owner is the all-in-one platform that restaurants use to succeed online.
Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations.
You can think of it as Shopify meets HubSpot, but specifically for restaurants.
🌎 Our vision
We’re starting by helping independent restaurants succeed online.
But it’s not just restaurants that need our help. All local service-based businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.
So, once we nail the solution for restaurants – we’ll scale it into every other local business type.
In the future we envision, we’ll build the technology that tens of millions of local business owners need to succeed in the digital age.
⭐ Our team
Our team grew from 40 people to 90 people in 2023. We’ve got top talent from the most successful companies in SMB software like Shopify, HubSpot, DoorDash, ProCore, and ServiceTitan.
We’re scaling even faster in 2024 to keep pace with our customer growth.
🚀 Our traction
In just over 3 years we've generated tens of millions in revenue, served millions of guests, and have processed hundreds of millions of orders.
More importantly, we’ve helped thousands of restaurant owners save their businesses - and not only survive, but thrive.
🫵 Why we’re looking for you
We are looking for a talented Director of Content Marketing to lead audience growth across our owned channels, including our blog, YouTube, and organic social. We are looking for someone with a deep understanding of the strategic value of content plus a willingness and excitement to create engaging content themselves. Check out more information about the role here: owner.com/content-leader
This role is 100% remote and can be based anywhere in the United States, Canada, and potentially additional locations depending on experience.
💻 The impact you will have
- Set a holistic content strategy, and adapt content as you learn, creating systems to increase output volume and quality
- Lead experimentation on content initiatives - you’ll have a wide canvas (and budget) to play with. We’re not just looking for a keyword research jockey - we want someone who is willing to take big swings
- Increase our organic search sessions from non-brand keywords
- Grow our audience on YouTube, Instagram, TikTok
- Improve conversion optimization of our blog and website
- Initially manage a team of freelancers and agencies; eventually build an incredible in-house team
👥 Who you’ll work with
- This role reports to our VP of Marketing, David Fallarme.
- This role will partner closely with our CEO Adam Guild, with visibility to other members of our leadership team
✅ Minimum requirements
- Demonstrated success in growing an audience in any channel, for business or personal
- If we Google you, or look you up on any of the socials, we’ll find evidence of great content you have produced
- While SaaS startup experience is a plus - you do not have to be from B2B. We have many teammates from B2C!
🏆 Pay and benefits
- The estimated base salary range for this role is $150K - $190K, plus a generous equity pre-IPO equity package
- Other benefits include comprehensive health coverage, work from anywhere (100% remote workplace), unlimited PTO - plus extra fun perks!
