Lifecycle Marketing Manager
San Francisco
Marketing /
Full-time /
Hybrid
We’re looking for a customer-obsessed and data-driven Lifecycle Marketing Manager to lead how we communicate with our users across email, push notifications, and in-app messaging. This role is equal parts strategist, operator, and storyteller—focused on driving engagement, retention, and lifetime value through personalized, mission-aligned touch points.
You’ll define and implement our lifecycle strategy, partner with product and support teams, and develop messaging frameworks that turn key moments into momentum. Success will be measured by maximizing client satisfaction, reducing cost to serve, driving loyalty and referrals, and monetizing the existing base through targeted campaigns and cross-sell initiatives.
Role Responsibilities
- Own the strategy, execution, and analysis of lifecycle programs, including onboarding, activation, feature education, challenge engagement, win-backs, and reactivation, to drive profitable, health-aligned behavior that supports key business objectives.
- Act as the internal advocate for the Pacer experience, ensuring user needs, expectations, and sentiment are reflected in product and marketing priorities.
- Map the end-to-end customer journey to identify moments that matter and deliver personalized interventions that create value.
- Design, launch, and manage multi-channel engagement campaigns (email, push, in-app, SMS, dynamic push, chat), aligned to launches, behavior-based triggers, seasonality, and promotional moments.
- Test and optimize campaigns and message flows using data insights, partnering with Data and Engineering to segment audiences, define triggers, and measure effectiveness.
- Collaborate with Product and Creative teams to ensure lifecycle communications are integrated with the app experience, reflecting new features, challenges, or offers.
- Present updates to leadership on user base health, retention metrics, and forward-looking plans to optimize user value and experience.
- Contribute to continuous improvement of the Paceline app by providing user insights and innovative ideas to the roadmap.
- Maintain documentation and QA practices to ensure flawless, compliant execution.
- Navigate cross-departmental priorities to align on a cohesive engagement experience, unlocking both commercial outcomes and customer satisfaction.
Preferred Qualifications
- 3–5+ years of experience in lifecycle, CRM, or retention marketing, ideally within a startup, DTC, or digital product environment.
- Deep understanding of lifecycle marketing fundamentals—including segmentation, testing, journey design, content strategy, and campaign optimization using data insights.
- Proficient with platforms like Braze, Segment, or similar tools for campaign automation and audience targeting.
- Strong communicator with excellent writing and editing skills, able to craft clear, motivating, brand-aligned messaging across channels.
- Highly organized and detail-oriented, with proven ability to manage cross-functional workflows, calendars, and campaign execution.
- Critical, creative, and entrepreneurial thinker, proactive in navigating ambiguity, solving problems, and identifying high-impact opportunities.
- Team-oriented and mission-driven, motivated to make a measurable difference through collaboration and thoughtful execution.
$100,000 - $125,000 a year
At this point, we hope you're feeling excited about the job description you’re reading. Even if you don't meet every single preferred qualification above, we still encourage you to apply.
We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes.
