Product Marketing Executive

Istanbul /
Marketing – Product Marketing /
/ Hybrid
We are looking for a Product Marketing Executive who will be a part of a team that builds the products that millions of people worldwide will use.

Papara has been on a mission to create the best financial experience for its users. With over 16 million users, we are a leading fintech company based in Turkey. We provide simple, affordable, fast, and fun financial services. In short, we are the future of banking and finance.

We use design and technology to give our users the financial experience they deserve. Since we succeed on a national scale, we are now on a mission to bring our expertise to the global scale to make millions of transactions every day.

Papara offers you an opportunity to use the latest technologies to build scalable, high-performing financial services by using the latest technologies. You will be working in a fast-paced environment and be part of a team that constantly develops and renews itself.

If you share that passion and believe in our mission, come and join us!

Job Description

    • Develop Papara product’s marketing operation to increase awareness and adoption of our services and products.
    • Be accountable for product adoption and demand forecasts across channels
    • Work with Business Intelligence teams to conduct market and competitive analyses by uncovering qualitative and quantitative user data to build product strategies, establish product-market fit, and define the product roadmap.
    • Work with our Marketing and Product teams to develop our go-to-market strategy.
    • Oversee the go-to-market execution for new feature launches and continuing marketing initiatives.
    • Partner with cross-functional teams to ensure that our marketing is on message and resonates with our target users


    • Be an effective consumer advocate, innovative marketer, and problem solution.
    • 5+ years of professional job experience in a Product Marketing position
    • Ability to break down complex topics into simple, straightforward, and human-like language
    • Strong relationship-building skills and the ability to operate cross-functionally
    • Data-driven approach with qualitative analytical abilities and knowledge with A/B testing
    • Thrives in a fast-paced atmosphere with a tendency toward action
    • Worked in a B2C focused company shipping products (ideally in the technology space)
    • Bonus: prior experience in the financial industry

What We Offer

    • Market-competitive salary and pay-for-performance bonuses.
    • We care about your professional development; you can use your learning budget on any platform.
    • We provide an option plan to all Papara team members.
    • We care about you, private health insurance.
    • Free access to all Papara services, 10% cashback on Papara Card payments, and 20% cashback on bill payments via Papara.
    • Technical equipment package that covers what you need.
    • Free platform memberships; Spotify, YouTube, Netflix.
    • No politics; You will be a part of a team that focuses on productivity and success. You will have the opportunity to work in a dedicated team that cares about your development.
    • We are against any form of discrimination. We believe that every individual has a unique personality.

We strive to make the hiring process the fastest and most convenient.

Come and join Papara!