Staff Editor
Remote
Pardon Ventures – Optimism /
Full Time
/ Remote
About Optimism
Optimism is a digital media company working to build a brighter web. We launch and operate a diverse portfolio of brands that spark curiosity, spread valuable information, and improve the lives of our readers. Leveraging an email-first strategy, we reach more than 3 million subscribers across our network of publications — and we’re growing every day.
About the Role
As a Staff Editor, you will lead the editing and management of editorial content on Unique Beauty, a new brand in the beauty, style, and wellness space, with a focus on inclusivity, positivity, and self-confidence. You will work closely with both in-house staffers and freelance writers to ensure the content we publish is clear, accurate, and engaging, paying close attention to performance to determine whether a new article will resonate with our audience. Your day-to-day will include overseeing and organizing the production of content on Unique Beauty, editing pieces submitted by freelance and staff writers, building those pieces within our content management system (CMS), and working with our Campaign team to schedule the sending of our content via email.
Accountabilities
- Editorial Planning: You will build and program a monthly editorial calendar with new articles across various categories, including beauty, style, and wellness.
- Editing: You will help uphold the high standards we have in place, ensuring the pieces you work on are clear, accurate, and engaging.
- Content Management: You will prep content for publication, which includes building content in the CMS and ensuring those pieces are formatted correctly.
- Email-First Strategy: You will work with members of our Campaign team to organize the content we want to send to our subscribers via Airtable, a project management tool we use in the construction of sending schedules.
- Data-Driven Decision-Making: You will use dashboards that highlight key performance metrics to make strategic decisions regarding new content. As an email-first publisher, metrics such as open rate and click-through rate (CTR) are extremely important, as are web-based metrics such as session duration.
- Brainstorming: You will contribute to standing brainstorming meetings, pitching new ideas for the different brands in Optimism’s portfolio.
Qualifications
- 4+ years of editorial work for a digital media company, preferably with some experience in the style and beauty space
- A basic understanding of style and beauty trends and topics, and how to frame them for a diverse audience
- Exceptional copy-editing and line-editing skills
- The ability to analyze and interpret data
- Exemplary written and verbal communication skills
- The ability to stay organized and manage content effectively and efficiently
- A keen awareness of email as a content delivery mechanism and knowledge of the strategies that help a newsletter perform well
- Familiarity with a CMS (preferably WordPress)
- The ability to work on multiple projects and determine priorities based on time, complexity, and resources
- Extreme attention to detail
$65,000 - $75,000 a year
This role has an expected pay rate of $65,000 - $75,000. You will be provided a pay rate that is in line with your skills and experience as they relate to the requirements of the job.
Our Commitment
We aim to provide equal opportunity for all. We are firm believers in the strength of diversity and aim to build teams of individuals that offer unique perspectives, come from different backgrounds, and challenge each other to be better every day!
