Product Marketing Manager
Boston, MA /
Product – Product Marketing /
PatientPing is an innovative care collaboration platform that reduces the cost of healthcare and improves patient outcomes by seamlessly connecting providers to coordinate patient care. The platform enables providers to collaborate on shared patients through a comprehensive suite of solutions and allows provider organizations, health plans, governments, individuals and the organizations supporting them to leverage real-time patient data to reach their shared goals of improving the efficiency of our healthcare system.
As a Product Marketing Manager at PatientPing you will drive and own go-to-market strategy inclusive of positioning, messaging, packaging, and pricing. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new product and feature launches, arming the sales channel to market and sell our products, and collaborating with our Growth Marketing team on our external-facing collateral. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and buyer insights to inform our Product roadmap in collaboration with Product Management.
The Product Marketing Manager role at PatientPing is highly visible and cross-functional, requiring communication with company leadership and regular collaboration with Product Management, Sales, and Growth Marketing, among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced, and cross-functional environment.
Analytical Skills & Strategic Thinking
●Ability to crosswalk market needs with PatientPing’s unique set of capabilities and competencies to identify revenue growth opportunities
●Solid business acumen with the ability to draw conclusions based on data
●Strong quantitative skills to construct customer ROI and price models
●Ability to understand and respond to nuance in qualitative insights from both customer feedback and industry insights
●Excellent written, verbal, and presentation skills
●Ability to distill complex topics into simple key points and messaging building blocks
●Strong interpersonal skills for use in both internal cross-functional work and external conversations with customers and prospects
●Effectively communicate up, down, and across an organization
●Ability to lead and influence cross-functional teams
Agility and Independence
●Agility to continuously tackle new problems while simultaneously leading multiple projects that span different stakeholder groups and Product Marketing core competencies
●Ability to quickly take in new information and drive cross-functional stakeholders to alignment on the solution or best course of action
●Self-starter with a willingness to jump into new problems with a can-do attitude
What Success Looks Like:
In 3 Months...
●Develop a deep familiarity with our core business, buyers, brand, and positioning
●Review existing messages and collateral, and learn how they’re used in sales calls
●Develop relationships with key cross-functional colleagues in Sales, Product, and Marketing
●Start leading a go-to-market motion for key buyer profiles and new product, feature, or customer segment launches
In 6 Months...
●Take ownership of the full go-to-market process for the launch of a new customer segment for our existing product capabilities or a new product/feature all the way from the development of positioning, packaging, and pricing through sales enablement and early market performance
●Take an active role in Product Marketing’s quarterly goal setting process (OKR development)
In 12 Months...
●Deliver strong win rate and list price performance for launched new products/features and customer segments resulting in a meaningful lift in company bookings and annual recurring revenue
●Bring distilled customer and buyer insights back to the Product Management team to influence the company’s product roadmap
What You Need:
•A track record of owning strategy for products/product suites/lines of business
•Experience leading go-to-market efforts for new product or capability offerings
•At least 3 years of experience working in product marketing, corporate strategy, management consulting, or investment banking (preferably at a healthcare company: provider, hospital, health plan, vendor, non-profit or related)
•You feel passionate about helping improve healthcare outcomes
•Ability to explain complex topics in simple terms
•Excellent communication and interpersonal skills
What Would Be A Plus:
•Professional experience in healthcare and an understanding of the US healthcare system
•Deep experience with pricing new products and price optimization
•Previous experience working in a SaaS company
•MBA or other equivalent advanced degree
What You Get:
• Join one of the fastest growing health tech companies in the country
•Have the autonomy to build something with an enthusiastically supportive team
•Learn best practices from world class investors and advisors
•Work closely with the country’s largest and most innovative health systems
•Receive cash and equity compensation with health, dental, and other benefits
PatientPing is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.