Digital Advertising Strategist
Pune, India
Pattern Corporate – Advertising /
On-site
The core responsibilities of the Digital Advertising Strategist reflect the following:
- Own the end-to-end implementation of advertising plan for the brands in the Region across Amazon and Noon advertising
- Responsible for the execution and optimization of all Ads activities for the brands in the Region.
- Own and manage the advertising budgeting process and forward-looking plan for our brands in alignment with Merchandising, Brand Management and Finance.
- Own brand marketing & advertising relationships, leading day to day communications and ads operations.
- Provide Ads proposal to individual brands to meet sales/ROAS/Impression Share (or any other relevant metric) targets and in line with brand specific strategies.
- Provide expertise and be the go-to for any performance marketing support within the MENA Region.
- Nurture partner relationships by meeting monthly & quarterly to review performance, negotiate advertising budgets, and discuss strategy ideas.
- Research and test effective keywords, bidding strategies and ad copy to catalyze traffic and sales velocity.
- Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners.
What will I need to thrive in this role?
- 2-4 years’ experience in the world of marketplace marketing (online is essential, multichannel ideal).
- Experience in directly managing Amazon campaigns, with a strong working knowledge of Amazon
- Strong client management experience supported by excellent verbal and written communication and inter-personal skills
- Advanced numeracy and data skills
- Analytical and able to make sense of data and complexity.
- Basic Photoshop experience to modify digital assets and creatives would be a plus.
- Independent, highly motivated, and focused on outcomes. A proactive nature, problem solver and innovative.
- Able to deal with ambiguity and to thrive in a fast-paced, start-up-type environment by pivoting priorities. Excellent time management and organization skills to prioritize workloads effectively.
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
