Digital Advertising Strategist
Pune, India
Pattern Corporate – Advertising /
On-site
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com.
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.
The core responsibilities of the Digital Advertising Strategist reflect the following:
- Own the end-to-end implementation of advertising plan for the brands in the Region across Amazon and Noon advertising
- Responsible for the execution and optimization of all Ads activities for the brands in the Region.
- Own and manage the advertising budgeting process and forward-looking plan for our brands in alignment with Merchandising, Brand Management and Finance.
- Own brand marketing & advertising relationships, leading day to day communications and ads operations.
- Provide Ads proposal to individual brands to meet sales/ROAS/Impression Share (or any other relevant metric) targets and in line with brand specific strategies.
- Provide expertise and be the go-to for any performance marketing support within the MENA Region.
- Nurture partner relationships by meeting monthly & quarterly to review performance, negotiate advertising budgets, and discuss strategy ideas.
- Research and test effective keywords, bidding strategies and ad copy to catalyze traffic and sales velocity.
- Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners.
What will I need to thrive in this role?
- 2-4 years’ experience in the world of marketplace marketing (online is essential, multichannel ideal).
- Experience in directly managing Amazon campaigns, with a strong working knowledge of Amazon
- Strong client management experience supported by excellent verbal and written communication and inter-personal skills
- Advanced numeracy and data skills
- Analytical and able to make sense of data and complexity.
- Basic Photoshop experience to modify digital assets and creatives would be a plus.
- Independent, highly motivated, and focused on outcomes. A proactive nature, problem solver and innovative.
- Able to deal with ambiguity and to thrive in a fast-paced, start-up-type environment by pivoting priorities. Excellent time management and organization skills to prioritize workloads effectively.
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
