Lifecycle Marketing Manager

San Jose, California /
Marketing – Lifecycle Marketing Manager /
Full Time (remote)
Who we are…
We are Payactiv, a FinTech company in the heart of Silicon Valley, devoted to giving workers access to their earned wages when they need them. Payactiv is the pioneer and industry leader in Earned Wage Access. We are the only Certified B Corporation and Public Benefit Corporation in our industry. Our app provides millions with financial services that help them avoid debt, manage their finances, and regain flexibility to pay for things on their own schedule.

Your Purpose

We’re looking for a Lifecycle Marketing Manager to drive user enrollment and engagement. 

You are an emerging leader in Email, SMS and Push marketing. You’ll design marketing campaigns from ideation to implementation to drive adoption of our financial services suite of services. 

We support B2B and B2C channels, and your communications will be primarily focused on B2C (users of our services). Your primary goal will be to deliver the right message to the right people at the right time.

You will develop unique customer journeys across end users’ full customer lifecycle. You will attract, retain and engage our user base. This includes campaigns, automated messaging, creative ad-hoc initiatives that boost user engagement and more. Then you will analyze all campaign data to gather insights that maximize our success.

Responsibilities

    • Translate high-level initiatives into actionable go-to-market strategies and execution plans, driving cross-channel marketing plans from kick-off to launch. Develop, lead, and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase user adoption and engagement.
    • Manage and optimize emails across the user journey of direct customers – from brand awareness to enrollment and activation to full engagement.
    • Analyze email campaign/data reports, as well as data reports on app usage, to gain insights to accelerate performance across enrollment, engagement, and retention.
    • Collaborate across the Payactiv team to thoroughly support the Payactiv user community.
    • Curate personalized SMS automation + campaigns that integrate seamlessly with ongoing email automation + campaigns.
    • Utilize data to monitor retention performance and identify areas for improvement; generate and test hypotheses to improve monthly performance.
    • Establish rigorous A/B tests of subject lines, content, cadence, segmentation, and timing to constantly improve results.
    • Work closely with product team to coordinate product messaging directly to users, both in-app and external.
    • Work directly platforms such a MoEngage, Hubspot, Tableau, Pendo and other tools.

Must-have Requirements:

    • 4+ years working directly in email or lifecycle marketing
    • Excellent B2C user-engagement skills
    • Excellent copywriting skills
    • Excellent project management skills
    • Highly creative and imaginative
    • Proven track record of user growth and engagement
    • Strategic mindset combined with ability to execute effectively
    • Ready to take the initiative and find solutions when given little direction.
    • Understanding of digital marketing principles, specifically email marketing best practices.
    • Ability to plan, organize, prioritize, executive multiple activities/projects simultaneously
    • Ability to manage and report out topline/executive updates while “rolling the sleeves” working on day-to-day activities
    • Collaborative with team members in HQ and remote

Extra Bonus Requirements

    • Mission. You’re on one. So are we. Let’s make the world a better place.
    • Grit. You’re a fast learner and enjoy the energy of managing multiple projects and having responsibility for success.
    • Expertise. You have it in omnichannel marketing automation platforms (Braze, Iterable, MoEngage)
    • Collaboration. You work great with others.
    • Analytics. You love data and using it to make smart decisions.
 
What we offer:
·         Fully paid health, dental and vision insurance
·         401K, traditional and Roth
·         Tuition Assistance or Tuition Reimbursement
·         Monthly Gym Reimbursement
·         Paid time off to volunteer
·         Paid Family Leave (California)
·         Paid Vacations
·         Complimentary office lunches
·         Opportunity to grow
·         Opportunity to work with a great team committed to making a difference.