Growth Analytics Manager
Milpitas, California
Marketing – Lifecycle Marketing Manager /
Full Time /
Hybrid
Who we are…
We are Payactiv, a FinTech company in the heart of Silicon Valley, devoted to giving workers access to their earned wages when they need them. Payactiv is the pioneer and industry leader in Earned Wage Access. We are the only Certified B Corporation and Public Benefit Corporation in our industry. Our app provides millions with financial services that help them avoid debt, manage their finances, and regain flexibility to pay for things on their own schedule.
Your Purpose...
As the Growth Analytics Manager your primary goal will be spearheading our growth marketing & user engagement efforts by working to deliver the right people the right message at the right time. This is a technical, data-driven, and hands-on role where you will own content curation and experimentation as well as the execution of omnichannel marketing campaigns. Hands-on experience with CRMs in both B2B and B2C (Salesforce, Pendo, HubSpot, Braze, Iterable, MoEngage) is required. You will lead Payactiv’s efforts in engaging and retaining users by orchestrating a world-class user engagement and journey mapping experience. Specifically, you will drive a hyper-personalized omnichannel marketing strategy to onboard, retain, engage, and delight our users. These channels include but are not limited to email, SMS, push notifications, and in-app modals. By focusing entirely on user experience and by documenting and sharing your learnings, you will become a driver of positive change and user insights across both the marketing and product teams. This position is based in our Milpitas CA office.
What you need...
- Grit - The ideal candidate will be an independent fast-learner (self-starter) looking to make a difference at a rapidly growing fintech company and helping to positively impact the lives of millions of users
- Data-driven, analytical thinker who can derive insights (both qualitative and quantitative) to optimize the customer user experience
- Hands-on experience - Expertise in omnichannel marketing automation platforms (Braze, Iterable, MoEngage, Pendo), data piping tools (Segment, Stitch, etc), and CRM (Salesforce, HubSpot)
- Cross-functional excellence - To excel at this role and truly drive value you must be an exceptional collaborator working effortlessly with product and analytics teams to the user’s benefit
- Experience working with and collaborating with UX and asset design teams
- 3+ years of experience delighting users with omnichannel engagement
- A deep, proven understanding and respect for the user journey & experience
- Experience orchestrating, scaling, tracking, and publishing results (and learnings) from omnichannel marketing campaigns
$95,000 - $115,000 a year
What we offer:
· Health, dental and vision insurance
· 401K, traditional and Roth
· Tuition Assistance or Tuition Reimbursement
· Monthly Gym Reimbursement
· Paid time off to volunteer
· Paid Family Leave (California)
· Paid Vacations
· Complimentary office lunches
· Opportunity to grow
· Opportunity to work with a great team committed to making a difference.
