Partnerships Marketing Manager
Remote
Marketing – Partnerships Marketing Manager – Channel Marketing /
Full Time /
Remote
Who we are…
We are Payactiv, a FinTech company in the heart of Silicon Valley, devoted to giving workers access to their earned wages when they need them. Payactiv is the pioneer and industry leader in Earned Wage Access. We are the only Certified B Corporation and Public Benefit Corporation in our industry. Our app provides millions with financial services that help them avoid debt, manage their finances, and regain flexibility to pay for things on their own schedule.
Your purpose...
We’re looking for an enthusiastic & self-motivated Partnerships Marketing Manager to join the team to drive and support our business partnership program. You’ll be the champion and evangelist for spreading awareness of the Payactiv solution to support existing business partnership relationships and drive new ones. You’ll work hand-in-hand with the Channel Sales Team and external partners to develop marketing initiatives to drive adoption, and growth and build a leads pipeline through a broad range of partner types.
As the Partnerships Marketing Manager, you’ll strategize, build, execute, and measure programs for prospecting and nurturing high-quality partner leads. Additionally, you’ll work with existing partners to develop collateral and co-marketing campaigns to support their ability to position Payactiv as the go-to solution provider and industry leader.
What you will do...
- Act as a primary point of contact with partner marketing leads and our Channel Sales Team, building and nurturing those internal and external relationships
- Develop and execute go-to-market strategy for new partnerships and continuously work to improve our channel partner program
- Develop and execute strategic marketing plans across owned, paid, and earned channels driving leads pipeline through referral partners
- Create replicable processes, campaigns, automation tools, and resources (decks, case studies, landing pages, etc.) to support and grow partner relationships
- Craft compelling messaging and bespoke marketing materials for usage by key partners to promote the Payactiv offering
- Working with our events manager, as well as Partner’s Events, Leads to developing and manage a calendar of joint events
- Collaborate cross-functionally with Sales, Marketing, and Account Management Teams to build Partner support plans and collaborative co-marketing efforts
- Manage vendors with partner projects, including scope and timelines
- Analyze and communicate results to rapidly scale successful programs and learnings
What you need...
- 5+ years of experience in B2B marketing with at least 3 years of experience in a partnership marketing role
- A track record of working cross-functionally, including with sales teams
- Demonstrable knowledge and experience with Google Analytics, Marketing Automation Tools, and Salesforce
- Strong understanding of the marketing technology and advertising landscape
- Demonstrable experience in scaling partner marketing programs
- Combination of creative and analytical skills to prove what programs are working – and present back your findings
- Impeccable attention to detail
- Extremely strong verbal and written communication & presentation skills
- Strong work ethic and integrity that complement your ability to work independently
- Self-starter who learns quickly takes ownership, and can navigate a fast-paced environment
$105,000 - $125,000 a year
What we offer:
· Health, dental and vision insurance
· 401K, traditional and Roth
· Tuition Assistance or Tuition Reimbursement
· Monthly Gym Reimbursement
· Paid time off to volunteer
· Paid Family Leave (California)
· Paid Vacations
· Complimentary office lunches
· Opportunity to grow
· Opportunity to work with a great team committed to making a difference.
