Senior Performance Marketing Manager
Mexico City
Go To Market – Marketing /
Full-Time /
Hybrid
About PayJoy
PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2024 we have brought billions of dollars in credit to 12 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.
This role
We are seeking an experienced Senior Perfomance Marketing Manager to drive growth across our portfolio of products including phone finance, credit line and card amongst others.
Ideally you will have experience successfully growing new B2C products, particularly in the fintech and lending space where quality of customers and LTV is paramount. You should have deep experience working in google, meta and with marketing technologies to track attribution and incrementality. As one of the leaders in our growth team, you should be self driven and expert in establishing scalable systems for rapid test and scale of customer acquisition methodologies. You will partner with brand marketing, design and creative production as well as product and operations teams.
Responsibilities
- Establish marketing technologies required for clear paid marketing attribution and results
- Drive paid marketing strategy and execute on campaigns for product growth
- Deliver required volume of revenue from quality customers through paid marketing
Qualifications
- Track record of delivering growth through marketing initiatives, within healthy CAC guidelines
- Experience establishing marketing technology to deliver precise attribution on conversions across multiple platforms
- Experience working with referrals, influencer marketing and other channels
- Analytical mindset, experience with A/B testing, some familiary with SQL
- Experience with SEO/SEM and content marketing strategies
- Experience driving B2C products including working with different sales channels including online to offline sales, e-commerce and call center sales
Benefits
- Company-funded Health and Dental Insurance for employees and immediate family members
- Life insurance
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Coworking Travel allowance
- $2,000 USD annual Professional Development allowance
- $500 USD annual Fitness allowance
- $500 USD Phone Finance allowance
- $250 USD Home Office equipment allowance
- $200 USD Headphone allowance
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
