Creative Producer
Mexico City / Sao Paulo
Go To Market – Marketing /
Full-Time /
Hybrid
About PayJoy
PayJoy is a mission-first financial service provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. We lend through our patented technology that turns a smartphone into digital collateral, and our cutting-edge machine learning, data science, and anti-fraud AI allow us to offer the lowest cost and qualify the most customers in the industry. As of 2025 we have brought billions of dollars in credit to 15 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term.
This role
/he Creative Producer will be responsible for leading the development of high-performing creatives for paid and organic channels.
Key Responsibilities
- Develop creative strategy and concepts that resonate with customers for consideration and conversion, utilising customer insights and fintech best practices
- Produce creative assets (static, animated, and video) for organic and paid marketing campaigns
- Iterate and improve assets based on campaign results, partnering with growth and analytics teams
- Maintain up-to-date knowledge of ad specs, top-performing formats, and trends across Meta, TikTok, Google, and other platforms in the consumer lending space
- Lead roadmap of creative asset testing for growth campaigns
- Develop briefs and manage freelancers, partnering with brand and marketing managers
- Maintain content management system to ensure creative assets are adaptable for different audiences, platforms and countries
Qualifications
- Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
- Minimum of 5 years of hands-on creative production experience for paid media campaigns (agency or in-house) for fintech and/or e-commerce.
- A data-oriented producer who thrives in a fast paced environment and understands creatives that convert.
- Expertise in video and static ad creatives for platforms like Meta, TikTok, YouTube, and display in B2C fintech.
- Strong skills in tools such as Adobe Creative Suite, CapCut, Figma, or equivalent editing platforms
- Basic level of ad quality and engagement metrics to iterate and optimize for ad best practices, in google ads and meta platforms.
- Solid grasp of platform-specific ad formats, performance best practices, and creative trends
- Experience working directly with performance marketing teams and translating performance data into creative iterations; developing a concept and delivering assets such as video in <72 hours.
- Ability to operate within a structured test-and-learn framework, rapidly iterating on creative assets.
- Strong organizational skills to manage multiple assets and deadlines.
- Empathy and curiosity for understanding customer motivations, especially within B2C fintech contexts.
- Familiarity with creative content localization (Spanish, Portuguese, or other local markets) is a plus.
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
