Brand Marketing - Junior Manager
Bengaluru, Karnataka
Marketing – Brand Marketing /
On-roll /
Remote
About Us:
Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
About the team: This at Paytm is at the forefront of building the brand’s relationship with the consumer - both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels. To drive our marketing objectives in South India, we are looking for a Brand Marketing Manager, who will be responsible for scaling the brand’s presence.
About the Role:
Paytm is looking for an individual who’ll be playing a major role in the execution of various marketing campaigns for the Brand Marketing team at Paytm. The role demands you to have the right mix of analytical skills, creative aptitude, and eagerness to learn!
Expectations/ Requirements :
1. Works closely with cross-functional teams and operations departments to streamline processes, facilitate efficient project execution, and ensure seamless coordination throughout the brand development and implementation lifecycle.
2. To strategize, ideate & if required, write good copy that works across all formats ie. BTL/ATL/Digital/offline/In-App comms.
3. work on multiple categories within Paytm (UPI, Recharges, Bill Payments, Lending, insurance, etc)
Needs to be a multi-tasker, take full ownership of work with full responsibility & deliver quality campaign communication on time (Important).
4. Draft impactful briefs should be able to actively contribute to the thinking and communication strategy.
Skills that will help you succeed in this role:
1. 5-8 years of experience in Brand Marketing with well-rounded experience of working on both ATL & BTL communication campaigns.
2. Experience working with an Add agency or digital agency or a new age company.
3. Excellent communication skills
4. Should be able to contribute innovative ideas to brand campaigns and collateral, collaborating with in-house design teams and external agencies.
5. Execute visually compelling materials/campaigns that reflect brand identity and resonate with target audiences across various channels.
6. High proficiency in the English language is required.
7. Should be well versed with Microsoft Office/Google Worksheets - to track campaign performance, make strategic presentations, etc.
Why join us :
1. A collaborative output driven program that brings cohesiveness across businesses through technology.
2. Improve the average revenue per use by increasing the cross-sell opportunities.
3. A solid 360-degree feedback from your peer teams on your support of their goals.
4. Respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
