Growth Management - Manager - Lending (Merchant Loans)

Noida, Uttar Pradesh /
Growth – Lending /
/ Hybrid
Title: Growth Management - Manager - Lending (Merchant Loans)

About Us:
Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the Team :- Lending
We are an end-to-end tech enabled credit platform providing seamless credit access to customers. Our capabilities extend from fully digitized customer on boarding, seamless in-app to real times offers for We partner with financial institutions and leverage the insights we gather through our ecosystem design and offer innovative and customized financial products to our consumers and merchants. Paytm Postpaid: is a unique ‘buy now pay later’ product that provides checkout financing to consumers. Our users can avail a transaction credit facility for a wide range of products and services at more than 1 cr shops and websites. Personal loans: We offer 24x7x365 small ticket cash out loans, especially targeted towards ‘new to credit’ borrower, fulfilling their instant fund requirements and discretionary spends, Merchant Loans: We offer ‘Merchant cash advance’, which are unsecured business loans that leverage the transaction history of the merchant and our unique credit scoring system. We distribute such loans through our ‘Paytm for Business’ app, Credit cards: We offer co-branded credit cards (in partnership with leading commercial banks in India) catering to varied consumer segments, by leveraging transaction history of a user on Paytm platform to digitize the entire credit card experience on the Paytm app, from the application process to tracking and issuance of the credit card.

About the Role:
We are looking for a Growth Managers for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!
1. Develop and implement marketing strategies to drive merchant/business loan disbursal numbers for a 9mn+ countrywide merchant base.
2. Drive business growth KPIs such as Impressions, CTR, Leads, and Application Submission through multiple marketing channels.
3. Oversee work of campaign execution manager and recommend changes to optimize campaigns on campaign automation tool like CleverTap
4. Plan and execute marketing campaigns across various channels such as Push Notification, In-app banners, Emails, SMS, WhatsApp, Facebook, and Google.
5. Segment merchants based on intent, app behavior, demography, and cross-product usage behavior.
6. Identify marketing hooks for each relevant segment and design communication around the same.
7. Maintain the health of the growth funnel and take corrective measures as required.
8. Monitor customer funnel and identify new levers of growth and apply them to the business.
9. Collaborate closely with the product team to define and execute requirements for improving lendable base engagement and scale new acquisition channels (organic and paid).
10. Drive marketing decisions through quantitative results and AB testing as well as qualitative research and customer insights.
11. Execute detailed analysis of campaign and channel effectiveness including segmentation, creatives, targeting, and cohort analysis.

Superpowers/ Skills that will help you succeed in this role:
1. 4-6 years of experience in a growth or related role
2. Knowledge of various marketing channels such as Push Notification, In-app banners, Emails, SMS, WhatsApp, Facebook, and Google.
3. Working knowledge of setting up campaigns on CleverTap of similar tools
4. Excellent communication, analytical, and organizational skills.
5. Curiosity and a strong desire to understand customer behavior and motivations.
6. Experience in a growth role with Fintech is a plus. 

Why join us?
1. A collaborative output driven program that brings cohesiveness across businesses through technology
2. Improve the average revenue per use by increasing the cross-sell opportunities
3. A solid 360 feedback from your peer teams on your support of their goals
4. Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!