CRM & Lifecycle Marketing Manager

Alpharetta, GA
Marketing – Marketing /
Full-time /
Hybrid

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Compensation Expectations

  • What is your target total compensation (OTE)? Please include: Your desired base salary range (annual, in USD — e.g., $XX,000–$XXX,000).

Former Employee

  • Have you previously worked for PDI Technologies or any company that has since been acquired by PDI?

Referral

  • Were you referred to this position by a current PDI Technologies employee?
  • If yes, please provide their name.

Work Authorization - US

  • Are you currently authorized to work in the United States for any employer?
  • If yes, do you now or will you in the future require sponsorship for employment visa status (e.g., H-1B visa, transfer, etc.) to work with our company?

CRM & Lifecycle Marketing Manager - Gas Buddy

  • In 1–3 sentences, please describe your experience executing multi-channel CRM campaigns (e.g., email, push, in-app messaging) for a consumer-facing mobile app.
  • In 1–3 sentences, tell us about a time you mapped a consumer journey and built a lifecycle campaign to drive engagement or retention. What was the outcome?
  • In 1–3 sentences, what CRM and marketing automation platforms have you used (e.g., Salesforce Marketing Cloud, Braze, Airship)? How did you use them to improve campaign performance?
  • In 1–3 sentences, share how you’ve used data or A/B testing to improve a campaign’s performance. What metrics did you focus on?
  • In 1–3 sentences, describe a cross-functional project you contributed to that involved marketing, product, or analytics teams. What was your role in ensuring its success?
  • In 1–3 sentences, tell us about any experience you have working on loyalty or retention programs within a CRM framework.
  • In 1–3 sentences, tell us about your experience supporting loyalty, rewards, or retention programs in a CRM strategy—particularly for a mobile or consumer-facing product.

U.S. Equal Employment Opportunity information   (Completion is voluntary and will not subject you to adverse treatment)

Our company values diversity. To ensure that we comply with reporting requirements and to learn more about how we can increase diversity in our candidate pool, we invite you to voluntarily provide demographic information in a confidential survey at the end of this application. Providing this information is optional. It will not be accessible or used in the hiring process, and has no effect on your opportunity for employment.