Director, Organic, Influencer, and PR Marketing

Remote
Marketing – Brand Marketing /
Full Time /
Remote
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About Pendulum:

Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome. 

Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin.  We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health.  Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome.

Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.

The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company  earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.  

If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.

Position Summary:

Pendulum is seeking a Director of Influencer Marketing to create, build and scale the company’s marketing initiatives across community and opinion leader platforms, including Influencer, Organic, and PR marketing. 

Across both Influencer and Organic, the Director will build and crystalize Pendulum’s leadership in gut microbiome health, positioning the Pendulum brand as a leading KOL in the industry. To do so, the Director will develop and execute against a vision for how to transform breakthrough microbiome science into human stories that build trust, spark advocacy, and make gut health accessible to e
veryone.

The Director will unify Pendulum’s storytelling across channels so that our science is not only communicated, but amplified, shared, and reinforced through trusted voices. Success will come from balancing performance, credibility, and culture — ensuring every initiative drives measurable impact, builds trust, and keeps Pendulum at the cultural center of the gut and metabolic health conversation.

Influencer Marketing: The Director will design and scale a best-in-class influencer program, cultivating relationships with creators, healthcare professionals, and cultural voices to drive advocacy, performance, and trust.
Organic Marketing: The Director will lead Pendulum’s organic platforms as an always-on hub for connection, translating complex science into engaging, relatable stories that inspire community and spark action.
Public Relations: The Director will grow Pendulum’s voice in media and cultural spaces, securing meaningful coverage and thought-leadership opportunities that reinforce the brand as a credible, trusted authority in gut health.

The ideal candidate is a strategic thinker and hands-on operator who excels at building relationships, driving measurable business results, and marrying creative storytelling with data-driven performance. Success will be measured by your ability to consistently deliver fresh, engaging content that builds the Pendulum brand while driving measurable business impact. Key performance indicators will focus on content effectiveness — with KPIs centered on content effectiveness, such as recognition of Pendulum as a category leader, growth in organic engagement, earned media visibility, increases in site traffic, and improved conversion efficiency (CVR/CAC).

What You’ll Do

    • Influencer Strategy & Leadership
    • (Working with Manager, Influencer marketing)
    • Design and scale a best-in-class influencer strategy that positions Pendulum as the most credible, trusted voice in gut and metabolic health.
    • Build Pendulum’s influencer roadmap aligned to brand and growth priorities, defining the role of celebrity talent, HCPs, micro-influencers, podcasts, and newsletters.
    • Establish the strategic vision for how influencer-led storytelling humanizes our science, drives advocacy, and fuels both brand equity and measurable growth.
    • Cultivate authentic relationships with cultural voices, healthcare experts, and creators who can make microbiome science relatable and accessible.
    • Develop clear frameworks for campaign types (organic vs. paid, affiliate vs. whitelisted, testimonial vs. quote-driven) and creative testing approaches.
    • Collaborate with an integrated team including growth marketing, creative, and external partners to deliver against program goals.

    • Organic Marketing & Community Engagement
    • (Working with Manager, Organic marketing)
    • Guide organic storytelling across Instagram, LinkedIn, Facebook, X (Twitter), Reddit, YouTube, and Wikipedia, balancing science-backed credibility with human, relatable content.
    • Ensure organic platforms serve as an “always-on” hub for education, advocacy, and engagement, amplifying influencer and PR activations. 
    • Deliver measurable brand impact — driving engagement, positive community sentiment, and cultural relevance that strengthens Pendulum’s leadership in gut and metabolic health.
    • Lead Pendulum’s Organic Marketing Manager, ensuring platform strategy is fully integrated with influencer and PR efforts.
    • Champion integration between influencer-driven content and organic channels to ensure consumers experience one unified Pendulum voice.

    • Public Relations & Thought Leadership
    • (Working with Pendulum’s PR partner)
    • Establish Pendulum as a category-defining leader — consistently shaping the public narrative around gut and metabolic health so that Pendulum sets the standard for what credible, science-backed probiotics look like in a crowded marketplace.
    • Expand Pendulum’s presence across healthcare and cultural forums — ensuring our breakthrough science and human stories are represented in the channels, platforms, and events that matter to both medical experts and everyday consumers.
    • Secure meaningful visibility through earned coverage and thought-leadership opportunities — bringing Pendulum into health, wellness, food, science, and lifestyle conversations in ways that make advanced microbiome science credible, approachable, and relevant to daily life.

    • Creative Direction & Content Strategy
    • Provide strategic guidance to influencers, creators, and organic content managers to balance creator authenticity with Pendulum’s science-forward guardrails.
    • Partner with Growth Marketing to test and refine high-performing assets across platforms, using structured testing frameworks (testimonial vs. quote, still vs. motion, clinical vs. lifestyle storytelling).
    • Drive rapid creative iteration informed by top-performing campaigns.
    • Work closely with Legal and Regulatory to ensure FTC compliance, proper usage rights, and consistency with medical/regulatory standards.
      • Own holistic dashboards and debriefs delivered on a weekly, monthly, and quarterly cadence to ensure accountability, transparency, and iterative optimization.

Performance / Metrics Success

    • The Director will be accountable for establishing clear frameworks to track the effectiveness of Pendulum’s influencer, organic, and PR initiatives, ensuring all activities deliver against both brand-building and business-driving objectives. Success will be defined not only by engagement and reach, but by Pendulum’s ability to earn trust, drive measurable growth, and solidify its position as the leader in microbiome health.

    • Influencer Marketing
    • Create the guideline for influencer performance; investment vs ROI
    • Success includes organic consumer engagement (followers, likes, shares) and paid traffic (traffic, CVR, CAC), as well as amplification/earned media impressions; fatigue thresholds
    • Cohort performance by talent type (e.g., HCPs, RDs, micro-influencers, marquee voices).

    • Organic Marketing
    • Growth in followers, post saves, shares, comments, and organic mentions as indicators of community trust.
    • Increases in organic referral traffic to Pendulum’s site (UTM + GA4 tracked).
    • Sentiment shifts and community health measured through conversation analysis and brand mentions.

    • Public Relations & Thought Leadership
    • Impressions and quality of earned media placements in top-tier and relevant outlets.
    • Share of voice in microbiome, gut health, and metabolic health conversations.
    • Conference, panel, and cultural forum participation aligned with Pendulum’s leadership positioning.
    • Executive visibility measured by bylines, interviews, and citations in industry and consumer-facing media.

Requirements:

    • 7+ years of experience in marketing (with a strong focus on influencer marketing, social media, and content strategy), along with a proven track record of executing campaigns that drive engagement, brand awareness, and measurable growth.
    • Several years in a managerial or director-level role, demonstrating the ability to lead and mentor a team of marketers. The candidate should have strong strategic planning and communication skills, enabling them to collaborate cross-functionally (with growth, creative, PR, etc.) and unify efforts across influencer, organic social, and PR channels.
    • Industry Knowledge (Health/Wellness): Experience in the health, wellness, or healthcare sector is a strong plus (preferred but not strictly required).
    • Analytical & Creative Aptitude: A demonstrated ability to combine creative storytelling with data-driven decision-making.
    • BA Required; MBA or Masters a plus.

    • $150,000-$180,000
    • Medical, Dental, and Vision
    • Commuter Benefits
    • Life & STD Insurance
    • Company match on 401 (k)
    • Flexible Time Off (FTO)
    • Equity
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