Sr. Data Analyst, Marketing
San Francisco, CA /
Marketing – Marketing Analytics /
Full Time
/ On-site
Pendulum® is on a mission to help people improve physical and mental health by creating a new category of products that target the microbiome. We are researching, developing and commercializing a novel class of rationally-designed Live Synbiotics™ (probiotics + prebiotics) that have demonstrated clinical efficacy to treat conditions like metabolic syndrome, inflammation and neurodegeneration.
Pendulum has created proprietary pipelines to build a unique discovery platform that identifies key, novel bacterial strains and the prebiotics that feed them.
We are a highly collaborative team of scientists, engineers, physicians, marketers and salespeople interested in improving human health by using the latest research from diverse fields, such as microbiology, molecular biology, high-throughput genomics, distributed computing, pharmaceutical development and nutrition. We believe strongly in an individual’s transparency and strong communication to enable the most effective and efficient path to team success.
If you’re interested in building a new category of products that will help improve the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading!
Pendulum’s Senior Data Analyst will work at the intersection of marketing and data science, and be instrumental at driving top-line growth for the company. We are seeking a highly quantitative, driven, and intellectually curious Senior Data Analyst who has experience with marketing and sales operations, customer insights, and delivering data models/dashboards built for internal self-service--in addition to facilitating ad hoc data requests with short turnaround times. You will lead the Marketing team’s efforts to analyze performance and lifecycle campaigns, identify and target the highest value customers, and optimize our product line. You’ll also work cross-functionally with Data Science, R&D, and Finance to socialize your insights and collaborate on findings. You have an entrepreneurial mindset, love to collaborate, and are comfortable in a startup environment where prioritization by impact is key!
Responsibilities
- Support the efforts of the marketing team by creating analysis and reports, and bringing insights towards optimizing our consumer brand, lifecycle and performance campaigns to drive higher conversion rates, lower CAC, and higher LTV.
- Optimize our growth by creating analysis and bringing insights to efficiently scale paid customer acquisition strategy (online and offline) across channels including but not limited to: paid social, paid search, SEO, content marketing, referral, email, influencer marketing, podcast, radio, affiliates and video advertising.
- Unlock our customer funnel by mining data to understand purchase behavior, churn, and engagement metrics across our product and customer segments.
- Manage our dashboards and reporting packages by designing and automating Tableau dashboards, as well as creating ad hoc analysis.
- Support our AB testing strategy by partnering with the ecommerce team on testing plans, data capture, and final analysis.
- Uplevel our data program, democratizing access to marketing data and enabling data access and reporting visibility across the company.
- Synthesize information across a wide variety of insight sources including: campaign marketing/media performance, customer analytics, findings from A/B tests, surveys, and partnership programs.
- Work cross-functionally with the data engineering team to ensure data quality and timeliness, including accuracy of tracking via events, UTMs, pixels, etc.
Requirements
- 4+ years of industry experience in Data Science and Analytics
- 3+ years experience with SQL (required)
- 2+ years of experience in Python and R (a bonus)
- Experience working on customer analytics to drive user growth, retention/churn, attribution, and LTV models
- Experience leading complex cross functional projects, teams, and prioritizing competing needs
- Ability to perform data analysis and develop new metrics or modify existing metrics as needed for various marketing initiatives
- Ability to design dashboards that visualize data driven insights
- Demonstrated experience using spreadsheets and business intelligence tools (Tableau, Looker, etc.) to analyze marketing performance and forecast future growth
- Strong understanding of statistical modeling and quantitative analysis techniques, including the development and use of attribution and media mix models
- Experience with Google Tag Manager and managing site pixels, UTMs and events to accurately track data
- General knowledge of how 3rd party tools work to pull marketing data from various platforms and APIs is a plus (i.e. Fivetran, DBT)
- Analytical and problem-solving skills
- Ability to set and meet deadlines
- Ability to work in high-pressure situations
- Excellent attention to detail
- Excellent oral and written communication skills
- Intensely curious problem solver who stays current on the latest techniques and introduces new methods when appropriate
Salary & Benefits
- 130,000 to 150,000 (DOE)
- Medical, Dental, and Vision
- Commuter Benefits
- Life & STD Insurance
- Company match on 401 (k)
- Flexible Time Off (FTO)
- Equity
Pendulum Therapeutics, Inc. is committed to creating a diverse environment and is proud to be an equal
opportunity employer. All qualified applicants will receive consideration for employment without regard to
race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics,
disability, age, or veteran status. We welcome all to apply.
