Senior Director of Brand Strategy
Remote
Penta Strategy – Brand Strategy /
Full-time /
Remote
Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. We provide cutting-edge intelligence products to help clients understand what their stakeholders think, see, and hear, and then leverage that intelligence to develop and execute effective, measurable strategies.
Our global team brings decades of experience in business, government, communications, research, data science, and media. Our clients include companies across a variety of industries, including technology, financial services, energy, healthcare, and more. Penta has offices in New York, London, Washington, DC, San Francisco, Dublin, London, Brussels, Singapore, and Hong Kong.
Penta Brand Strategy is the firm's in-house advertising and creative agency. Penta Brand Strategy blends the firm's hallmark analytical and communications expertise with storytelling, design, and technology to help clients increase the accessibility, reach, and emotional resonance of their ideas. We work across the firm's client portfolio, developing creative solutions and campaign concepts that have the power to shape perspectives and inspire action on the issues that matter most.
Role Summary:
Penta is seeking a mid-level professional to join our dynamic Brand Strategy team as a Senior Director of Brand Strategy. Senior Directors of Brand Strategy lead multiple client engagements and internal projects and work in a fast-paced, collaborative environment. Senior Directors of Brand Strategy are responsible for all components of client and internal project management: strategy setting, daily client interactions, organizing teamwork internally, and guiding and mentoring strategists and interns in their work.
A successful candidate has 8+ years of professional experience, including 4+ years of management experience in creative agencies or marketing/advertising, with experience directly managing people/staff as well as projects. They are intellectually curious, eager to learn and contribute, and work well on and with teams. The ideal candidate will have experience in campaigns or issues that go beyond consumer goods, such as public affairs/awareness campaigns or professional services, and a familiarity with public policy.
The Senior Director of Brand Strategy is expected to:
- Oversee and manage the strategic direction of projects, designate tasks to Producers and Designers accordingly, and ensure the team stays on track to meet clients' needs based on the scope of work agreements.
- Lead client meetings, serving as the first point of contact for any concerns or questions.
- Monitor clients' business, industry activities, and related media coverage to maintain a current knowledge base of the relevant market and news cycles.
- Use industry-specific research assessments to inform strategic client recommendations and proposals for potential clients.
- Work closely with client teams and internal teams to provide direction that turns qualitative and quantitative research into creative, emotionally compelling, and digital storytelling concepts that capture the depth of insights and findings.
- Focus on macro strategic choices within the realms of brand strategy, campaign development, advertising, and digital strategy, rather than on details of design or production.
The ideal candidate will have:
- 8+ years of experience in brand strategy, marketing, advertising, or a related creative field, 4+ in a leadership capacity managing teams
- An ability to lead, mentor, and motivate talented, high-achieving teams, empowering different types of personalities with a team-first mentality
- Excellent verbal and written communication and presentation skills
- The ability to prioritize multiple, competing priorities
- A willingness to learn new skills and participate in new projects, leading by example and embracing new challenges
- Strong interest in creative content
- Past experience working in a client service environment
- Previous work on public affairs or public awareness campaigns, professional services, or complex issues like healthcare or finance is preferred
- Experience working on remote teams is preferred
Salary Range:
The base salary range for this position will be $140,000 -$160,000, depending on a candidate’s experience and qualifications as they relate to the position.
Benefits:
Penta Group is committed to providing a comprehensive and competitive benefits package to support the well-being and financial security of our employees. Our benefits include:
- Healthcare Coverage: Excellent medical, vision, and dental insurance through United Healthcare and UNUM, with the company covering 90% of individual employee premiums and 50% of dependent premiums
- Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
- Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
- Paid Leave & Flexibility: 12 weeks of paid parental leave
- Flexible Paid Time Off (PTO) policy and a generous holiday schedule (Penta follows the federal holiday calendar)
Additional Perks:
- A monthly cell phone stipend
- Frequent firm wide social events and team-building activities
- Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues
- Health & Wellness Initiatives, including a gym membership program (One Pass Select), mental health resources, and access to virtual health consultations
- Optional employee-paid discounted pet insurance through Nationwide
Location and Remote Schedule:
This position is for US-based personnel and is fully remote, with a preference for candidates who can work Eastern Time hours.
Penta Group, LLC values diversity and inclusion, is committed to equal employment opportunity, and to compliance with federal anti-discrimination laws. We also comply with District of Columbia law, which prohibits discrimination and harassment against employees, applicants for employment and interns based on race, color, religion, sex (including pregnancy, childbirth or related medical conditions, reproductive health decisions and breastfeeding), national origin, disability, age (18 and over), personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation (e.g., being enrolled in a college or university or in a business, nursing, professional, secretarial, technical or vocational school), political affiliation, genetic information (including family medical history), lawful use of tobacco products, unemployment status and status as a victim or the family member of a victim of domestic violence, a sexual offense or stalking.
