Social Media & Content Marketing Manager
Charlestown, MA
Marketing /
Full-Time /
Hybrid
About this role:
We’re looking for a curious, creative, and strategic Social Media & Content Marketing Manager to help build and scale Pickle Robot’s content engine and elevate our brand across platforms. This role is for someone who deeply understands how to create engaging content across various formats, from videos for social and landing page copy to email campaigns and customer stories, and who’s motivated by the impact great storytelling can have on growth and brand perception.
You’ll be responsible for developing and executing a content strategy that can capture attention, drive interest, and highlight how our technology is solving real customer problems while keeping the brand fun.
Responsibilities:
- Build upon & execute Pickle Robots' content strategy across multiple formats, like videos, web copy, email nurtures, newsletters, customer spotlights, and more.
- Lead social strategy and execution across channels (TikTok, Instagram, LinkedIn, YouTube Shorts, X, Reddit), ensuring everything aligns with brand goals, voice, and audience needs.
- Optimize content for AI SEO and performance, identifying gaps and opportunities to improve discoverability and traffic.
- Build and manage a content calendar that balances product storytelling, community engagement, trend-driven content, and thought leadership.
- Create or source short-form video that performs, whether in-house or by working with creators or customers.
- Track trends, formats, memes, and industry moments. You know what’s happening before everyone else does.
- Collaborate internally with product, engineering, sales, and operations teams to translate product features into customer-first narratives that feel organic and engaging.
- Use analytics (Meta, TikTok, GA, Hubspot etc.) to report, optimize, and refine content performance weekly.
- Spot and build relationships with creators, engineers, customers, or industry voices/influencers that can help amplify our message authentically.
- Push the brand forward while maintaining a clear, consistent identity—delivering innovation with personality.
Skills & Experience:
- Proven ability to tell compelling stories that make complex ideas simple, visual, and shareable
- Background in copywriting, with an eye for brand tone, message clarity, and platform-appropriate voice.
- Fluency in TikTok, Instagram, and YouTube Shorts. You don’t just scroll, you dissect
- A strong POV on what makes content work, and the skills to direct, edit, or inspire it
- Comfort with social tools (e.g., Opal, Pulsar, or native platforms) and basic familiarity with analytics dashboards.
- Familiarity with SEO and AI-powered answer engines (ChatGPT, Gemini, Perplexity, etc.)
- Strong understanding of audience dynamics. You understand what resonates with different audiences (engineers, execs), and know how to speak to them without losing personality.
- Skilled at managing multiple priorities in a fast-moving, experiment-friendly environment
- You have a personal TikTok or Instagram presence (or creative portfolio) that shows what you can do.
- Willing and able to work from our Charlestown, MA offices at least 3 times per week.
Bonus Points For:
- Previously managed UGC, influencer, or ambassador programs.
- Experience working with agencies or freelancers.
- Passion for robotics, innovation in tech, or the future of AI.
About Pickle Robot
Pickle Robot is a pioneer in Physical AI for supply chain applications. Today Pickle robots autonomously unload trucks, trailers, and import containers at human-scale or better performance. The alternative is manual work that is difficult, dirty, sometimes dangerous, and increasingly hard to staff at distribution centers around the globe. Pickle Robot is laser focused on automating truck unloading using generative AI, machine learning, computer vision, advanced sensors, and industrial robotics to deliver engineered products customers rely on. Pickle Robot Unload Systems work alongside people on loading docks to make the work safer, faster, and more efficient. Pickle robots are physical AI that unload trucks.
Pickle provides best-in-class benefits including health, dental, & vision insurance; unlimited vacation, along with all federal and state holidays; 401K contributions of 5% your salary, travel supplies, and other items to make your working life more fun, comfortable, and productive.
