Social Media Communications & Content Specialist

Turkey /
Marketing – Growth Marketing /
/ Remote
About Picus
Picus Security Inc is a place where exceptional people gather to do their best work. We convert new ideas to exceptional solutions and great customer experiences. Bring passion and dedication to your job and there's no telling what you could accomplish. Join Picus to become part of our talented team!

Picus Security pioneered Breach and Attack Simulation (BAS) technology in 2013, recognized as a Cool Vendor in Security and Risk Management by Gartner in 2019 and a leading vendor in BAS Market by Frost & Sullivan in 2020. Picus is a Series-B startup supported by reputable private equity and venture capital organizations including Turkven, Earlybird Capital, ACT and Endeavor Catalyst.

Picus Security’s complete security validation platform helps CISOs and security teams gain visibility over their security posture by continuously validating their security controls and their SIEM/SOC tools, and remediating any potential exposure rapidly with the help of Breach and Attack Simulation technology.

About The Role
The marketing team at Picus operates and supports commercial and revenue generation-based outcomes for the company and grows the addressable market through digital marketing campaigns, lead lifecycle management, events and partnerships.

If these things are important to you and you're driven by creating high quality brand visibility, engagement with customers, we're on the lookout for a brilliant Social Media Communications & Content Specialist to join our team.

We’re looking for someone who can foster our social presence and email marketing efforts with inspiring, educational and captivating content. Creative freedom is welcome here, so you can really take Picus’ social media presence to the next level with your insights and ideas. Putting your excellent copywriting and storytelling skills into life for our email marketing efforts, you’ll be the main stakeholder in the creation of diverse formats of marketing content assets.

What You'll Do

    • Development of an internationally oriented content & social media strategy with editorial responsibility
    • Further development of our current social media channels (LinkedIn, Twitter, Youtube), including monitoring and community management
    • Personnel marketing and employer branding in cooperation with the internal stakeholders
    • Keeping up to date with social media trends inspires you to develop creative ideas that can be incorporated into Picus' value proposition
    • Approach copy briefs with unique ideas that bring simplicity and charm to sometimes complex messaging
    • Thinking of creative ways to repurpose existing content into social media posts, infographics, checklists, etc. to promote our events and campaigns
    • Execution of the day-to-day management of our social media content calendar to ensure social channels are kept up to date and content goes out on time
    • Coordination with the stakeholders to ensure content deliverables are consistent with our messaging, branding, and deadlines are met
    • Development and execution of Picus monthly newsletter and re-engagement email campaign that drives retention and advocacy
    • Develop and implement A/B testing across email templates to optimize for greater engagement and conversions; instill best email design and delivery practices
    • Plan, develop and write impactful and engaging copy across all brand and performance touchpoints (including website landing pages, in-box marketing materials, emails, and paid advertising) that is in line with our brand strategy and Picus messaging

What You Have

    • Excellent copywriter and storyteller with a good written and spoken English command
    • In-depth knowledge of content creation, on-page SEO, social media, content amplification, and full-funnel campaign management
    • A social media enthusiast who loves to follow market trends
    • Excellent social writing skills and the ability to think outside of the box
    • Self-motivated with a desire to continually learn and grow
    • A demonstrated strong work ethic with a can-do attitude
    • Enjoying a fast-paced work environment and being able to adapt quickly to business needs
    • A team player with strong interpersonal and collaboration skills
    • As a professional, you describe yourself as creative, proactive, and commercial savvy
    • Organizational, time management, prioritization, and multi-tasking skills
    • Having the ability to self-manage, cooperate, and take initiatives
    • Resourceful self-starter with a can-do attitude that thrives in a fast-paced environment
    • Nice to Have
    • Experience in using Hubspot
    • A background in advertising agencies is a plus
    • Having experience working in an entrepreneurial/startup environment
Working at Picus
Fascinating work - a chance to shape and lead an exciting, fast-growing cyber security segment. Breach and Attack Simulation is a new concept that helps organizations evaluate their security posture in a continuous, automated, and repeatable way. This approach allows for the identification of imminent threats, provides recommended actions, and produces valuable metrics about cyber-risk levels.

Unlimited opportunity! We are growing. At Picus, you'll be provided with as much responsibility as you can handle - new career development opportunities constantly arise given our rate of growth.

Global exposure - Get a lot of experience working not only in a fast-growing startup but also interact with customers all around the world.

Be part of a global team that’s located in the UK, US, UAE, Italy, Turkey, and Singapore.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.