Field Marketing Manager - DACH
Germany
Business – Marketing /
Remote /
Hybrid
Join Pigment: The AI Platform Redefining Business Planning
Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time.
Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.
With a team of 500+ across Paris, London, New York, San Francisco, and Toronto, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.
At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you.
As the Field Marketing Manager for the DACH region, you will play a critical role in localizing our marketing strategy, building pipeline through regional campaigns, and working closely with Sales to support growth across Germany, Austria, and Switzerland. You will lead the planning and execution of field and partner marketing initiatives, from events and webinars to ABM campaigns and localized content, ensuring our message resonates with German-speaking audiences and converts interest into engagement and revenue.
What you'll do:
- Work hand in hand with the sales and GTM teams in order to develop and execute field marketing programs to drive pipeline and revenue across the DACH region.
- Plan and host regional events, including executive dinners, trade shows, and user group meetups.
- Partner with the content and digital teams to adapt and create German-language assets and campaigns where appropriate.
- Build and manage relationships with regional partners and associations to amplify reach.
- Track, analyze, and report on campaign performance, pipeline influence, and ROI.
- Work closely with Sales, SC, BDRs, and Revenue Operations to ensure tight alignment and feedback loops.
- Be the voice of the customer in DACH, bringing insights back to the central marketing team to refine our messaging and positioning.
- Localize and execute ABM campaigns, working closely with sales to identify target accounts and opportunities.
Who you are:
- 3 + years experience within field marketing in a B2B SaaS environment.
- Experience of marketing in the DACH region.
- Fluent in German and English, both written and spoken.
- Proven experience running regional marketing programs that drive pipeline and bookings.
- Strong project management and event planning skills.
- Experience working with Partners and building scalable Partner marketing programs.
- Familiarity with ABM, digital marketing tools, and CRM platforms (e.g., HubSpot, Salesforce).
- Excellent interpersonal skills and ability to collaborate cross-functionally.
- Self-starter with a growth mindset and comfort working in a fast-paced, high-growth environment.
What we offer
- Competitive package
- Equity
- Healthcare
- Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, San Francisco, Toronto, Paris, and London
- High-end equipment (based on stock/availability) to do your work in the best conditions.
How we work
- Thrive Together: We can only win as a team. We are all founders and do the right thing for our peers, Pigment customers, partners, and the planet
- Never Settle: We aim to become the best at what we do by delivering with rigor and ambition every day. Delivering means building a passionate Pigment community
- Go for it: We are biased towards action. Every action leads to learning and these learnings get us one step closer to our mission
- Be real, be humble: We are generous with our feedback, open to change our views and we approach it with empathy knowing everyone is trying to do the best for Pigment
- Champion our Customers: We lead with empathy, solve what matters, and deliver clarity in a complex world to make our Customers heroes in their organizations
We conduct background checks as part of our hiring process, in accordance with applicable laws and regulations in the countries where we operate. This may include verification of employment history, education, and, where legally permitted, criminal records. Any checks will be conducted lawfully prior to formal employment contracts being signed, with candidate consent, and information will be treated confidentially.
Pigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace. All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, social origin, or any other characteristic protected by applicable laws. We may process your personal data in accordance with our HR Data Protection Notice.
