Product Marketing Manager
San Francisco
Marketing – Marketing /
Full-time /
Hybrid
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
As a Product Marketing Manager at Plaid, your primary focus is driving the success of your product area. More specifically, are we talking to the right customer at the right time about the right product? You’ll work closely with product managers from early discovery and product-market fit through launch, growth, and adoption. Your role is to shape go-to-market strategies, influence product development, drive industry and customer awareness and ensure every initiative you drive contributes to product success.
Who You Are
- You are a storyteller. You have excellent written and verbal skills and can communicate the value of our products and distill highly technical concepts to customers and external stakeholders clearly, concisely, and persuasively across multiple mediums and audiences.
- You are able to deeply understand Plaid’s products. To effectively tell stories and drive growth for Plaid’s products, you live and breathe our products and solutions. You have a deep understanding of product features and capabilities and how that translates to solving our customers’ biggest pain points. You use that knowledge to define the audience and target customers for our solutions.
- You excel in cross-functional collaboration. You are an owner working with teams across product, GTM, design, communications, marketing, and support to drive successful outcomes for your product areas.
- You embody the voice of customers. You are customer centric, you collaborate with GTM teams to understand customer needs and opportunities and influence product roadmap and marketing campaigns.
Responsibilities
- Develop messaging and positioning for Plaid’s products and key customer targets
- Partner closely with GTM, product, partnerships, marketing teams to build a GTM strategy with the goal of driving awareness, demand and usage of our products
- Conduct ongoing competitive analysis and market research to inform product positioning, identify new opportunities, and ensure Plaid maintains a clear competitive advantage.
Qualifications
- 5+ years of experience with 3+ years in product marketing, sales, account management, growth or other strategic GTM role at a B2B software company
- Excitement about fintech and the future of our financial system
- Strong presence and verbal communicator – comfortable engaging with leaders at the largest fintechs and financial institutions in the U.S.
- Outstanding written communication skills – comfortable developing marketing and sales collateral, as well articulating our strategy with internal stakeholders (e.g. business case, narrative)
- Desire to engage deeply with cross-functional partners across Product, Design, Sales, and Marketing
- Thoughtful strategic thinker with a bias for action; comfortable operating in a fast-moving environment with a high degree of ambiguity
$133,200 - $183,600 a year
The target base salary for this position ranges from $133,200/year to $183,600/year in Zone 1. The target base salary will vary based on the job's location.
Our geographic zones are as follows:
Zone 1 - New York City and San Francisco Bay Area
Zone 2 - Los Angeles, Seattle, Washington D.C.
Zone 3 - Austin, Boston, Denver, Houston, Portland, Sacramento, San Diego
Zone 4 - Raleigh-Durham and all other US cities
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
