Creative Director
Alpharetta, GA
Fan Experience – Consumer Growth and Marketing /
Full-Time /
Hybrid
PlayOn is searching for a Creative Director to cast the vision for a cohesive, bold, and relevant brand identity across its different product lines and oversee the team responsible for all marketing design touchpoints. This person will work collaboratively, and nurture a strong visual identity that sets the tone for the future of youth sports.
The Creative Director will build and lead a team of designers and creatives, shaping the visual direction of PlayOn and its sub-brands. This role requires a mix of strategic vision, expert-level design craft, and exceptional leadership skills. You will be the driving force behind the brand’s evolved identity, and the creation of everything from high-impact digital ads to compelling landing pages, innovative Meta ads, engaging email campaigns, and beyond. The right candidate will have a proven track record of conceptualizing bold, creative ideas and translating them into cohesive, highly effective designs.
The best candidate has a strong portfolio of brand work, along with executions common for high-growth consumer brands (web, CRM, in-app messaging, social media, display, video, etc.) to demonstrate how you’ve brought brand identity to life across channels with meaningfully different best practices. Passionate about building a strong creative culture, you’ll coach your team to deliver creative excellence that drives business impact across core channels, while building and maintaining a best-in-class consumer brand experience. Cross-functionally, you’ll serve as an internal evangelist for a strong, cohesive end-to-end consumer experience as our owner of brand identity and visual expression.
The outcomes you’ll deliver
Increase in new paying subscribers from highly effective creative executions
Positive brand affinity among our target audience
Creative excellence demonstrated through regular retrospectives of your team’s work.
In this role, you can expect to
- Deliver creative leadership: Set the creative direction for PlayOn, providing both high-level vision and tactical guidance across multiple sub-brands and product lines. Inspire and manage a cross-functional design team to deliver on-brand, impactful creative that aligns with business goals.
- Lead the development and execution of the brand identity for PlayOn and its sub-brands. Ensure that all creative work consistently reflects our mission. Develop a strong, differentiated brand identity that resonates with both B2B buyers and consumers, which stands out in a competitive and crowded market
- Lead conceptual development: Work closely with marketing, product, and business teams to develop creative concepts and strategies that support both short-term campaigns and long-term brand positioning. Translate these concepts into visually compelling and effective deliverables.
- Oversee all creative execution: Manage the design of a wide range of digital assets, including Meta ads, email campaigns, landing pages, websites, social media graphics, digital banners, presentations, and more. Ensure that designs are optimized for each platform while maintaining consistency across the brand.
- Use data and insights to inform creative decisions, ensuring campaigns and assets are optimized for performance.
- Develop a team: Lead, mentor, and inspire a growing team of designers, ensuring the highest quality output while fostering a collaborative and creative team culture. Provide constructive feedback and support the professional growth of team members.
- Introduce innovative creative approaches (e.g., interactive content, video storytelling,) to break through the noise
- Collaborate cross-functionally: Work closely with the Marketing, Product, and Engineering teams to ensure the seamless execution of creative initiatives. Help bring creative ideas to life across multiple channels and touchpoints.
- Stay up on innovation and trends: Stay ahead of industry trends and emerging design technologies to ensure PlayOn remains on the cutting edge of sports entertainment.
To thrive in this role, you have
- 10+ years of in a senior marketing creative role, 5+ years of experience managing a high-performing creative and design team
- A strong portfolio that demonstrates your ability to lead brand and creative projects across a wide variety of marketing channels for consumer-focused companies
- Demonstrated experience in leading and growing a creative team, fostering collaboration, and motivating others to achieve excellence
- Ability to think big-picture and balance creativity with business objectives. Strong understanding of branding, consumer behavior, and the tech and entertainment landscape
- Expertise in brand development, visual design, motion and animation, and responsive UX design such as web and CRM. Expert-level knowledge of modern design software (Sketch, Figma, etc.) required, and base-level knowledge of video production tools is essential
- To find motivation and inspiration in fast-moving, fluid environments
- Bachelor's degree, Master’s Degree-level preferred
- In-house design experience is preferred
How You Play
- Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
