Associate Design Director
Alpharetta, GA
Fan Experience – Consumer Growth and Marketing /
Full-Time /
Remote
PlayOn is searching for an Associate Design Director to cast the vision for a bold, modern, trend-forward brand identity across its different product lines and oversee the team responsible for marketing design. This person will work collaboratively with counterpoints in product design to ensure consistency across the entire brand experience.
The Associate Design Director will build and lead a team of designers and creatives, shaping the visual direction of PlayOn’s family of brands. This role requires a mix of strategic vision, expert-level design craft, and exceptional leadership skills. You will be the driving force behind the brand’s evolved identity, and the creation of everything from high-impact digital ads to compelling landing pages, innovative Meta ads, engaging email campaigns, and beyond. The right candidate will have a proven track record of conceptualizing bold, creative ideas and translating them into cohesive, highly effective designs.
The best candidate has a strong portfolio of brand work, along with executions common for high-growth consumer brands (web, CRM, in-app messaging, social media, display, video, etc.) to demonstrate how you’ve brought brand identity to life across channels with meaningfully different best practices. Passionate about building a strong creative culture, you’ll coach your team to deliver creative excellence that drives business impact across core channels, while building and maintaining a best-in-class consumer brand experience. Cross-functionally, you’ll serve as an internal evangelist for a strong, cohesive end-to-end consumer experience as our owner of brand identity and visual expression.
The Outcomes You’llDeliver
- Increase in new paying subscribers from highly effective creative executions
- Positive brand affinity among our target audience
- Cohesive brand experience through direct leadership of your team, and influence with product design counterparts across the business
In this role, you can expect to
- Drive creative leadership: Set the creative direction for PlayOn, providing both high-level vision and tactical guidance across multiple sub-brands and product lines. Inspire and manage a cross-functional design team to deliver on-brand, impactful creative that aligns with business goals.
- Oversee and deliver marketing design: Manage the design of a wide range of digital assets, including Meta ads, email campaigns, landing pages, websites, social media graphics, digital banners, presentations, and more. At times,execute your own designs to meet the needs and pace of the business.
- Use data and insights to inform creative decisions, ensuring campaigns and assets are optimized for performance
- Develop a team: Lead, mentor, and inspire a growing team of designers, ensuring the highest quality output while fostering a collaborative and creative team culture. Provide constructive feedback and support the professional growth of team members.
- Introduce innovative creative approaches (e.g., interactive content, video storytelling,) to break through the noise
- Collaborate cross-functionally: Work closely with Product and Product Design teams to ensure brand consistency through a collaborate set of styleguides that inform product design systems
- Foster a strong design culture that empowers risk-taking and innovation
- Stay up on innovation and trends: Stay ahead of industry trends and emerging design technologies to ensure PlayOnremains on the cutting edge of sports entertainment.
To thrive in this role, you have
- A strong portfolio featuring avariety of marketing designs for consumer-focused companies
- Demonstrated experience in mentoring a creative team, fostering collaboration and motivating others to improve their craft
- Ability to think big-picture and balance creativity with business objectives. Strong understanding of branding, consumer behavior, and the tech and entertainment landscape
- Expertise in brand development, visual design, motion and animation, and responsive UX design such as web and CRM. Expert-level knowledge of modern design software (Sketch, Figma, etc.) required, and base-level knowledge of video production tools is essential
- 6+ years of in a senior marketing creative role, 2+ years of experience managing a high-performing creative and design team
- To find motivation and inspiration in fast-moving, fluid environments
- Bachelor's degree or equivalent experience
- In-house design experience is preferred
How You Play
- Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
