Lifecycle Marketing Operations Manager
Alpharetta, GA and Chamblee, GA / Denver, CO
Fan Experience – Consumer Growth and Marketing /
Full-Time /
Remote
Playon is looking for a passionate and innovative leader with a strong CRM background to join our B2C marketing team. The B2C marketing team at Playon connects fans with their athletes through ticketing, streaming, and content. The Lifecycle Marketing Operations Manager will help the marketing team meet our fans where they are and help architect a seamless customer journey between Playon product lines that optimizes for ARPU at each step.
Reporting into the Director of Lifecycle Marketing, the best candidate will bring a strong, data-driven CRM background and is comfortable executing outbound campaigns at scale. This role requires a collaborative attitude and problem-solving mindset.
The Outcomes You’ll Deliver
Architect and maintain scalable marketing automation systems that enable personalized, cross-channel campaigns across the customer lifecycle—driving fan engagement and increasing ARPU through streamlined journeys across ticketing, streaming, and content products.
Deliver clean, actionable data and audience segmentation strategies that power high-impact lifecycle campaigns, ensuring the marketing team can execute with precision, agility, and measurable performance insights.
In this role, you can expect to
- Serve as the connective tissue between Lifecycle Marketing and MarTech, ensuring campaign strategy and technical execution are tightly aligned and scalable.
- Partner closely with Lifecycle Marketing Managers to build and optimize journeys, automate campaigns, and ensure best practices are followed for performance and compliance.
- Build and maintain dynamic audiences within a Customer Data Platform (Segment, Hightouch, etc.), leveraging customer data to power relevant, personalized experiences at scale.
- Develop and maintain modular, reusable campaign templates and scalable content frameworks across channels (email, push, etc.).
- Execute and manage marketing campaigns across the B2C org, from intake to QA to deployment, ensuring seamless delivery and quality standards are upheld.
- Lead QA of lifecycle touchpoints across email and push, ensuring all personalization logic, dynamic content, and journey triggers perform as intended.
- Collaborate cross-functionally with Analytics, Product, and MarTech teams to troubleshoot issues, implement updates, and ensure long-term platform scalability.
- Champion a culture of experimentation and measurement by embedding testing strategies throughout lifecycle and CRM campaigns.
To thrive in this role, you have
- Bachelor's degree and 5+ years of experience in CRM, lifecycle, or marketing operations roles.
- Hands-on experience with CRM tools; expertise in Salesforce Marketing Cloud is required.
- Proven experience working with enterprise-level marketing automation platforms, including Segment CDP or similar.
- Ability to edit HTML for modular templates and customize dynamic content blocks.
- Strong understanding of subscription-based business models, ideally across multiple tiers or product lines.
- A strategic grasp of cross-channel marketing (email, push, SMS, in-app) and how they work together to drive customer outcomes.
- Deep knowledge of performance metrics and KPIs, with experience building data-driven campaigns that optimize for engagement, conversion, and retention.
- Familiar with managing and maintaining creative assets used in CRM campaigns
- A proactive, resourceful mindset and the ability to thrive in fast-paced, evolving environments.
Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
