Senior Product Marketing Manager
Sydney
Sales /
Full-time /
Hybrid
Who is Plenti?
Plenti is a fintech lender, providing faster, fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences, Plenti is taking market share from incumbent players in the personal lending, renewable energy, and automotive finance markets.
We are a fast moving and ambitious business that seeks to recruit smart and capable people, who can take ownership of their role to help the business thrive. With over 200 people based in Australia, Plenti is small enough so everyone can make a difference in their role, but we have very big ambitions as a team, as we go about building Australia’s best lender.
Plenti is a founder led business that launched in 2014 and is now listed on the ASX, with annual revenue of over $200 million and a loan portfolio of over $2 billion.
What's the opportunity?
You will work closely with the Personal Lending & Automotive Lending sales teams as well as relevant product and operations teams to drive, develop and execute a marketing and communications strategy and initiatives that promote our consumer products to our customers. If you are a seasoned marketing manager and passionate about what you do and looking for a role to really sink your teeth into, then this could be the one for you!
What will you be doing?
You will be working closely with the product marketing manager and channel leaders to develop a comprehensive marketing strategy that aligns with growth objectives and drive initiatives across a broad spectrum of marketing activity including:
Product marketing campaigns: Create and execute communication campaigns and where needed press releases for new product launches, feature enhancements and updates, product pricing changes and sales team changes and other Plenti updates relevant to our broker audience
Sales Enablement: Assist BDMs and team leads to create collateral to effectively sell our personal & automotive loan products, including sales presentations, email templates, brochures and pricing sheets
Broker Engagement: Create and execute campaigns across digital, print or experiential channels to engage and retain new and existing finance brokers,, including developing broker segments, loyalty programs, and customer feedback mechanisms
Performance Analysis: In collaboration with relevant operations and data teams, monitor and analyze product marketing performance metrics, including engagement rates, customer feedback, and make data-driven recommendations for improvements
Product Strategy: Work closely with the sales and product team to understand our personal lending & automotive lending product features, benefits, and target audience, and contribute to product strategy as appropriate
What we are looking for...
• 3+ years of experience in a similar strategic campaign management role, either B2B or direct to consumer.
•Hands on ability to deliver effective email marketing campaigns with an understanding of best practice delivery, reporting and optimisation.
•Ability to proactively problem-solve, managing competing priorities, escalating risks and roadblocks, to ensure timely resolution of tasks.
•Excellent communication skills with the confidence in articulating strategic recommendations and performance strategies to key stakeholders
•Demonstrated abilities in project management, to ensure reliable delivery of campaigns
•Possess strong technical abilities of marketing platforms - ActiveCampaign or similar (Braze, Iterable, customer i.o)
•HTML coding experience is essential to adjust existing templates. Adobe Suite experience preferred but not essential
Strong analytical skills and proficiency in interpreting data to drive strategic decision-making
What's life like at Plenti?
Working at Plenti means joining a team that is high-performing, diverse, customer-focused and collaborative. It’s a place where everyone can “make it happen” and share in the results and success. If being in a dynamic industry as part of a market-leading fintech sounds like you, then join to help us reshape Australia’s financial eco-system for the good.
In return, you will enjoy a culture of innovation and entrepreneurship to take your career further. We offer flexible working and volunteer and study leave to develop your skills. We also have monthly social events, office snacks, company Townhalls and D&I initiatives and events to help you connect with your colleagues.
Plenti is committed to a diverse and inclusive workforce. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people and people with disabilities. When you apply, let us know any reasonable adjustments you may need during the interview process so we can accommodate you.
