Marketing Manager

Sydney
Sales /
Full-time /
Hybrid
Who is Plenti?

Plenti is a fintech lender, providing faster, fairer loans through smart technology and outstanding
customer service. We are a dynamic and innovative business that is growing strongly. By continuing to deliver better customer value and experience we are taking market share from incumbent players in the personal lending, renewable energy and automotive finance markets.

We are a fast moving and ambitious organisation that seeks to bring in smart and capable people who can take ownership of their role to help the business continue to grow and thrive. With over 200 people based in Australia we are a small enough organisation that everyone can make a difference but we have very big ambitions that our passionate team are working to deliver.

Plenti is still a founder led business that began in 2014 and is now listed on the ASX with annual
revenue of over $200 million and a loan book over $2 billion.

What is the role?

You will work closely with the Renewable Sales team and relevant product and operations teams to develop and execute marketing and communications initiatives that promote our renewable products to our customers. If you are someone who is a self-starter and passionate about the renewable energy space and looking for a broad and varied role then this could be the one for you!

What will you be doing?

Product marketing campaigns: Create and execute communication campaigns and where needed press releases for new product launches, feature enhancements and updates, product pricing changes and sales team changes and other Plenti updates relevant to the renewable audience.

Sales Enablement: Assist BDMs and team leads to create collateral to effectively sell our renewable loan products, including sales presentations, email templates, brochures and pricing sheets

Vendor Engagement: Create and execute campaigns across digital, print or experiential channels to engage and retain new and existing solar vendors, including developing  vendor segments, loyalty programs, and customer feedback mechanisms.

Performance Analysis: In collaboration with relevant operations and data teams, monitor and analyze product marketing performance metrics, including engagement rates, customer feedback, and make data-driven recommendations for improvements.

Product Strategy: Work closely with the sales and product team to understand our renewable product features, benefits, and target audience, and contribute to product strategy as appropriate.

What we are looking for...

•Minimum 3 years of experience in a similar strategic campaign management role, either B2B or direct to consumer. 
•Hands on ability to deliver effective email marketing campaigns with an understanding of best practice delivery, reporting and optimisation. 
•Ability to proactively problem-solve, managing competing priorities, escalating risks and roadblocks, to ensure timely resolution of tasks.
•Excellent communication skills with the confidence in articulating strategic recommendations and performance strategies to key stakeholders
•Demonstrated abilities in project management, to ensure reliable delivery of campaigns
•Possess strong technical abilities of marketing platforms - ActiveCampaign or similar (Braze, Iterable, customer i.o)
•HTML coding experience is essential to adjust existing templates. Adobe Suite experience preferred but not essential 

What's life like at Plenti?

Working at Plenti means joining a team that is high-performing, diverse, customer-focused and collaborative. It’s a place where everyone can “make it happen” and share in the results and success. If being in a dynamic industry as part of a market-leading fintech sounds like you, then come help us reshape Australia’s financial eco-system for the good.

In return, you will enjoy a culture of innovation and entrepreneurship to take your career further. We offer hybrid work with WFH days, flexible working hours and volunteer and study leave to develop your skills. We also have monthly social events, office snacks, company Townhalls and D&I initiatives and events to connect. 

Plenti is committed to a diverse and inclusive workforce. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people and people with disabilities. When you apply, let us know any reasonable adjustments you may need during the interview process so we can accommodate you.