Data Analyst - Marketing Analytics
Bangalore (Remote)
Marketing – API /
Full-time /
Remote
Plivo is a cloud communications platform that empowers businesses to connect, engage and interact with their customers with confidence.
Plivo’s mission is to simplify business communications. Thousands of businesses around the globe, including IBM, Workday, Wolters Kluver, Zomato, Yahoo, and Splunk, rely on Plivo to power their voice and SMS communications on a global scale. Plivo becomes a reliable communications platform with its Premium Communications Network that spans 190+ countries.
Founded in 2011, Plivo has over 300 employees remotely across the US, India, and Europe. Plivo was a part of YCombinator and is backed by prominent investors, including Andreessen Horowitz and Battery Ventures.
Plivo has been profitable for the past 7+ years, an unusual milestone for companies of this scale. Plivo’s success has landed it among the leading global CPaaS (Communications Platform as a Service) companies and at the cutting edge of the CPaaS sector, which has a market size of USD 12.5 billion in 2022. It is projected to reach USD 45.3 billion over the next five years.
Plivo is a people-centric organization with a culture of ownership. We offer industry-leading compensation and benefits, including excellent healthcare coverage, to our employees.
Role Summary:
We are looking for a detail-oriented Data Analyst with a deep understanding of the SaaS industry and a strong background in marketing analytics, particularly within the US market. The ideal candidate will excel in data-driven decision-making, have extensive experience with SQL databases, and be proficient in analyzing complex datasets to uncover actionable insights. This role is crucial in supporting Plivo’s marketing efforts by providing data-driven insights that drive growth and optimize marketing strategies.
Key Responsibilities:
- Analyze and interpret data sets related to customer behavior, campaigns, and website performance.
- Conduct customer segmentation to identify high-value profiles for targeted marketing.
- Utilize analytics tools to track and report on website performance and conversions.
- Ensure data accuracy and collaborate with IT on data management.
- Develop and maintain marketing dashboards and reports.
- Strong knowledge in data visualizations tools like Looker Studio and Quicksight.
Requirements:
- At least 3 years of experience in an analytics centric role.
- Experience in marketing analytics is a plus.
- Strong analytical skills with experience in using tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Proficiency in A/B testing tools (e.g., Optimizely, VWO) and conversion optimization methodologies.
- Excellent project management skills with the ability to handle multiple projects simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Experience in the technology or SaaS industry is a plus.
Perks & Benefits:
- Remote First Culture.
- Home office Infra Allowance.
- Industry-leading compensation and benefits.
- Premium Healthcare/Wellness benefits for Employee and Family.
- Open culture and working with a young and dynamic team.
- Career advancement opportunities.
- Generous vacation policy leading to great work life balance.
