Demand Generation Marketing Manager (Remote)
San Francisco /
Pngme offers unified financial data for 3.3 billion people.
At Pngme, we believe everyone deserves equal access to finance. Our platform enables this by making the process of collecting, analyzing, and using financial data by financial institutions frictionless and simple. Banks, Fintechs, and Credit Bureaus use our platform to create innovative financial products for un/underserved people. Our platform enables one-click data sharing, real time insights, and credit scoring. Pngme is on a mission to give ownership of data back to people, thereby giving equal access to finance and enabling wealth creation for billions of people.
Our offices are located in San Francisco, Lagos, and Nairobi. We invest heavily in our employees and pride ourselves on our inclusive culture and ongoing professional development. We are backed by Radical Ventures, Unshackled Ventures, Lateral Capital, Echo VC, as well as the inventor of Amazon Alexa and other renowned investors. We have team members and advisors from PayPal Ventures, Branch International, Juvo, and Layer6.
Pngme is growing rapidly and we’re looking for a data-driven and ambitious Demand Generation Marketer who will collaborate with our Marketing and Sales leads to own inbound sales generation in our key markets of Nigeria, Kenya and Ghana. As a key marketer in our Fintech organization, you will collaborate with marketing leads across strategy and be solely responsible for execution, reporting and optimization across all our sales channels. You must be data and process orientated, with the ability to test, iterate and scale successful acquisition channels quickly. The ideal candidate is creative, organized and has prior B2B2C program management experience, preferably in the finance sector.
This role has a direct impact on company growth and involves close collaboration with the leadership team. It is unique in its B2B2C scope and focus in emerging markets. You will have the opportunity to drive the acquisition strategy for cutting edge technology in new markets while owning a variety of channels to meet your goals.
●Coordinating with the Head of Marketing and Sales team to define program strategy, objectives, effective reporting, and target audience segmentation to execute highly relevant campaigns
●Manage the development and execution of lead generation programs (including but not limited to search, display, email, paid social, ABM and content syndication) to drive demo requests, and optimize funnel conversion rates
●Collaborate with Head of Marketing and Content Lead in the execution of lead-nurturing programs to engage prospects higher in the funnel
●Analyze and report on the impact of demand creation activities on sales pipeline and revenue
●Collaborate with the Head of Sales and Marketing Leadership to develop processes for pipeline strategy
●Work with product marketing to define go-to-market strategies and campaigns across key customer segments
●Implement new processes and technology to continuously improve our demand generation operations
●4+ years of B2B marketing experience in fast-paced technology companies
●Ability to work flexible working hours given our customers reside in African time zones
●Expertise with Hubspot and/or Salesforce marketing automation tools.
●Proven track record of successfully launching and managing cost effective marketing campaigns with clear ROI focused metrics
●Growth mindset with results-driven approach to work (testing, measuring, iterating)
●Experience in a predominantly sales-led, B2B2C company is a plus, given the majority of our growth will be through direct sales, with self serve coming into play in 2022
●Mission driven company focused on giving everyone equal access to finance
●We invest heavily in our team and strive to provide a supportive work culture
●Flexible work policy from our global offices (when open) or remote
●Innovative engineering and product culture
●Inclusion and diversity as a company priority
●Inclusive stock option plans
●Competitive compensation packages
●Comprehensive benefits (including 100% healthcare, dental, vision and 401k)
●Additional benefits include home office reimbursements
$130K - $150K experience depending