(Canada) Growth Insights Manager
Remote or Mississauga
PointClickCare – Marketing /
Full-Time /
Remote
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
Position Summary:
As the Growth Insights Manager, you will fully immerse yourself in structured problem solving and data analysis, with the goal of developing compelling, synthesized insights and recommendations that support our growth strategy. You will work with cross-functional teams and multiple data sets to monitoring trends driving our performance, identifying strategies for improvement, and using data-derived insights to frame key decisions for our leaders. You will use storytelling skills to persuasively communicate your recommendations to leadership and mobilize teams towards execution. Enabling the development of a “beat the previous week” culture. Asking the right questions, getting the right answers to those questions, turning those answers into optimization actions.
Key Responsibilities:
- Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals.
- Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies with the goal of increasing engagement, MQL generation, opportunity creation, and revenue generation of marketing campaigns
- Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams
- Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
- Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns
- Manage research projects using our data to create business plans that inform our growth strategy
- Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams
- Working with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies
Organization:
- Marketing Functional Leadership and Teams members, Executive Leadership team, Marketing Operations, Shared Services and COE, Business Operations, CTS, Sales Operations, Customer Success Operations, Marketing Data Governance, Product Marketing, Demand Gen, etc.
Required Experience:
- Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
- 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience.
- Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
- Experience in high growth, fast paced, heavily matrixed organizations
- B2B digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making
- Measurement, reporting and analytical techniques and their application to marketing challenges
- Strong understanding of UI/UX
- Marketing analytics technology
- Revenue Marketing metrics
- Experience with Google Analytics
- SEO
- SEM
- Funnel metrics
- SQL
- BI tools
- Salesforce dashboards
- B2B Marketing channels
- AI Fluency and/or use of M365 Copilot
$83,700 - $90,000 a year
At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $83,700 - $90,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.
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PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.
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